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Performance Art Director

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đź•’ March 21

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Right Side Up

51 - 200 employees

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Right Side Up is a strategic marketing growth agency offering tailored solutions and marketing expertise for companies across different stages of business growth, including early stage startups, high-growth companies, and enterprise organizations. The company specializes in a diverse range of marketing services such as growth and marketing strategy, paid social and search, B2B advertising, affiliate marketing, SEO, lifecycle marketing, content marketing, influencer marketing, and more. Right Side Up sets itself apart by providing flexible agency teams, freelancers, and full-time employees tailored to meet the specific needs of their clients, ensuring rapid talent turnaround and no long-term contract commitments. Their innovative approach leverages deep marketing experience and proprietary technology to deliver impactful and customized growth strategies.

đź“‹ Description

• Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy • Collaborate with client stakeholders to gather feedback and refine creative direction • Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display) • Lead the creation of ad assets including static, video, and motion content • Collaborate with growth, paid media, and copy teams to align on strategy and messaging • Develop creative testing frameworks and iterate based on performance data • Analyze creative performance and optimize based on insights • Guide visual direction, storytelling, and brand consistency across campaigns • Partner with designers, editors, and creators to bring concepts to life • Stay up to date on creative trends, platform best practices, and emerging formats

🎯 Requirements

• Ability to confidently present and pitch creative work to clients and stakeholders • Strong communication skills with experience incorporating client feedback into creative execution • Strong portfolio of performance-driven creative work across digital channels • Experience leading creative strategy for paid acquisition campaigns • Ability to balance brand storytelling with performance optimization • Experience working closely with growth and paid media teams • Understanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.) • Strong visual design and art direction skills • Ability to iterate quickly and test multiple creative variations • Comfort working across different industries and brand styles

🏖️ Benefits

• Collaboration with client stakeholders to gather feedback and refine creative direction • Flexible work arrangements • Professional development opportunities

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