Director, Content Strategy – Thought Leadership

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

📚 Education

🤝 B2B

Education • B2B

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Develop and execute an integrated content strategy across digital, social, experiential, and print • Design an omnichannel content calendar • Inform and implement SEO, AEO, and other digital reputation strategies via PESO • Craft integrated campaigns centered around key moments • Establish a data-driven approach to content development and performance • Lead executive thought leadership planning and execution for the CEO • Identify and prioritize conferences, industry events, awards, and forums • Manage the full lifecycle of event participation • Collaborate with Public Affairs and our PR agency

🎯 Requirements

• 10+ years of experience in thought leadership, content strategy, marketing, or a closely related field • Demonstrated ability to build and execute full brand campaigns from concept to completion • Experience developing social media channel strategies (LinkedIn and YouTube experience especially valued) • A track record of building compelling executive thought leadership presences and collaborating with PR teams on earned media efforts • Exceptional writing skills • Experience owning content calendars across multiple channels • Familiarity with the conference and podcast landscape in education, technology, or a similarly ideas-driven industry.

🏖️ Benefits

• Equal opportunity employer • Supports a diverse and inclusive workforce