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Marketing, Ops Data Analyst

🔥 11 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📉 Data Analyst

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Risepoint

1001 - 5000 employees

Founded 2007

đź’Ľ Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

đź“‹ Description

• Independently manage assigned reporting and analytics deliverables. • Build and maintain reports, datasets, and metrics connecting ad spend and funnel performance, including spend, CPL, CPA, leads, applications, and enrollments. • Develop and maintain Power BI dashboards and recurring reports, including data models and DAX. • Create clear dashboard design and documentation and automate manual reporting where possible. • Write and optimize SQL. • Contribute to data models and pipelines in Databricks and help prepare clean, governed data for reporting and AI use. • Test and scale AI-powered analytics, including automated summaries, natural-language data queries, and intelligent reporting workflows. • Analyze funnel, cohort, channel, and conversion performance and identify likely drivers. • Determine appropriate analytical approaches for defined business questions. • Support LTV/ROAS, forecasting, experiment, and Marketing Mix Modeling work. • Translate findings into clear recommendations. • Clarify stakeholder business questions, set expectations, deliver on time, and communicate findings clearly. • Validate and reconcile data across ad platforms, CRM, and web analytics sources. • Support tagging and event-data checks and escalate data issues quickly. • Partner with COO stakeholders to provide accurate, timely reporting. • Support dashboard and analytics adoption and reduce manual, one-off reporting requests.

🎯 Requirements

• Bachelor's degree in Economics, Mathematics, Statistics, Finance, Operations Research, Engineering, Marketing, Business, or a related field. • 2+ years of experience in marketing analytics, business analytics, or a related analytical role. • Proficiency in SQL for querying, joining, and transforming data; CTEs and window functions are a plus. • Hands-on experience building reports and dashboards in Power BI or a similar BI tool. • Working knowledge of data modeling and DAX. • Strong Excel skills. • Experience analyzing funnel, conversion, ROI, and marketing performance data. • Ability to independently perform exploratory analysis and uncover actionable insights. • Strong communication and data storytelling skills. • Ability to present findings clearly to business audiences. • Service mindset and relationship-building; ability to collaborate effectively across functions and manage multiple priorities and fast turnarounds. • Curiosity and eagerness to learn new tools and methods, including AI-enabled analytics. • Comfort working through ambiguity. • Equal-opportunity employer supports a diverse and inclusive workforce.

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