Senior Organic Analytics Manager

🔥 12 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📉 Data Analyst

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Lead monthly Organic MBR analysis and recurring performance diagnosis across SEO, AEO, website/DXP, and the organic funnel • Analyze SEO performance using GA4, Google Search Console, and SEO platforms • Lead AEO measurement across AI visibility, citations, Share of Voice, prompts/topics, engine-level performance, AI referral traffic, competitive/source analysis, and downstream outcomes • Design measurement for AEO, SEO, DXP, and CRO initiatives using baselines, intervention dates, comparison groups or matched controls, and post-launch reads • Measure website and funnel performance from organic/AI discovery through landing-page behavior, forms, leads, applications, and enrollments • Reconcile GA4, GSC, SEO, AEO, and CRM data; investigate performance changes and tracking or taxonomy issues • Translate findings into decision-ready insights and recommendations • Define KPI logic, reporting requirements, analytical views, intervention/change logs, and data-quality needs • Partner with Analytics Solutions and Data Engineering to develop scalable Databricks-based reporting workflows • Serve as the primary day-to-day analytics partner for SEO, AEO, organic content, and DXP/CRO stakeholders

🎯 Requirements

• 6+ years of hands-on experience in digital/web analytics, organic/SEO analytics, marketing analytics, or a closely related data-driven environment • Advanced SQL skills • Ability to independently pull, join, QA, and investigate complex web, marketing, and CRM datasets in cloud data environments • Strong analytical proficiency with GA4 and Google Search Console • Working knowledge of SEO data/tools such as Ahrefs, Semrush, or equivalent • Understanding of traffic sources, landing pages, events, funnels, rankings/visibility, queries, content performance, and technical SEO concepts • Strong funnel analytics skills connecting sessions and website behavior to leads, applications, enrollments, and conversion rates • Strong analytical diagnosis, data QA, and executive storytelling skills • Experience defining KPI logic, business requirements, and reporting specifications for BI/Analytics Solutions teams • Strong Excel skills • Data-visualization fluency sufficient to design useful reporting • Working knowledge of experimentation and causal measurement concepts, including pre/post design, control or matched-comparison groups, confounding, uncertainty/statistical significance, and correlation limits • Preferred: AEO/generative-search literacy and experience with Profound, Ahrefs Brand Radar, Semrush AI visibility tools, or similar platforms • Preferred: deeper experimentation/causal-inference experience; Python or R • Preferred: experience with Databricks, BigQuery, Snowflake, Salesforce data, Power BI, GSC/API data, web scraping/log-file analysis, DXP/CRO teams, or higher-education/high-consideration lead-generation environments

🏖️ Benefits

• Equal-opportunity employer • Support for a diverse and inclusive workforce • Remote work arrangement