Director – List Strategy

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $115k - $125k / year

⏰ Full Time

🔴 Lead

👔 Director

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RKD Group

201 - 500 employees

Founded 1970

🤝 Non-profit

📣 Marketing

💰 Private Equity Round on 2019-01

Non-profit • Marketing • Data Management

RKD Group is a growth accelerator that specializes in integrated marketing services tailored for nonprofits. They provide various solutions including strategic planning, audience development, and creative services to enhance donor engagement and fundraising efforts. By utilizing advanced analytics and data management, RKD Group helps organizations create personalized experiences and optimize their marketing strategies to maximize donor relationships and drive philanthropic growth.

📋 Description

• Develop and implement direct mail acquisition list plans for assigned clients • Oversee client budgets and detailed mail plans to optimize new donor goals • Manage merge purge strategy and collaborate with data teams on merge purge and output files • Prepare results reporting and analysis for client meetings • Conduct ad hoc analysis as requested by clients • Maintain day-to-day contact with list brokers, client partners, data teams, analytics teams, and external vendors • Provide client communication for results reporting and status updates • Ensure schedules and deliverables are on time and meet client budgets • Serve as a subject matter expert in acquisition strategy during internal and client planning and status meetings • Lead communication across agency teams concerning acquisition planning, execution, merge purge, and analysis • Manage multiple projects and ensure deliverables are on schedule

🎯 Requirements

• Bachelor’s degree required • 10+ years’ experience in nonprofit list planning/brokerage or related industry experience preferred • Advanced Excel skills preferred • Knowledge of Adobe Workfront preferred • No sponsorships available for this position

🏖️ Benefits

• Full range of benefits • Remote-first work arrangement • No travel required

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