Regional Marketing Manager – Contract

🔥 13 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $46 - $68 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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Robert Half

WebsiteLinkedInAll Job Openings

10,000+ employees

⚖️ Legal

📣 Marketing

📦 Logistics

Legal • Marketing • Logistics

Robert Half is the world’s first and largest specialized talent solutions firm, connecting opportunities at great companies with highly skilled job seekers. The company provides contract, temporary, and permanent placement solutions across multiple sectors including finance and accounting, technology, marketing and creative, legal, and administrative and customer support. Recognized for its workplace excellence, Robert Half has been listed on Fortune’s World’s Most Admired Companies and Forbes Best Employer for Diversity, and it is the parent company of Protiviti®. Robert Half is publicly traded on the New York Stock Exchange (RHI) and is a member of the S&P 500 index.

📋 Description

• Own annual and quarterly marketing strategy and growth plans for assigned markets • Identify local business opportunities, specialized audience needs, competitive threats, market trends, and growth priorities • Develop market-specific recommendations using business performance, customer and candidate insights, competitive intelligence, and historical program results • Translate business priorities into actionable local campaigns, programs, partnerships, and investment recommendations • Develop business cases and briefs defining objectives, target audiences, approach, requirements, budget, timing, and success measures • Serve as the primary marketing point of contact for branch staff and field leadership within assigned markets • Build trusted relationships and provide practical marketing consultation grounded in local business needs and enterprise priorities • Gather, synthesize, and share market intelligence and business insights with Regional Marketing leadership and cross-functional partners • Prioritize incoming requests and opportunities based on business value, strategic fit, market potential, capacity, and measurability • Communicate market plans, decisions, expectations, progress, and results to local stakeholders • Develop and execute local marketing programs end to end, from opportunity identification and strategy through delivery, stakeholder communication, and performance review • Own local partnership identification, evaluation, relationship management, program development, delivery, renewal recommendations, and performance • Manage program strategies, briefs, budgets, timelines, deliverables, risks, and cross-functional requirements • Engage the Events team when events are the appropriate marketing tactic and coordinate event strategy and delivery • Coordinate Content Marketing, Brand Design Studio, Performance Marketing, Communications, Partnerships, Analytics, and other contributors • Ensure local programs and partnerships align with Robert Half brand standards, specialized audience priorities, and broader Marketing plans • Manage approved local program and partnership budgets and recommend future investment, refinement, expansion, or discontinuation • Define program and partnership success measures before launch with Operations & Measurement and other data owners • Monitor program delivery, spending, engagement, field follow-up, and available business outcomes • Analyze results, identify implications, and recommend continue, change, expand, or stop decisions • Share lessons learned, repeatable practices, and market insights with Regional Marketing leadership and peers

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required • 6+ years of progressive experience in regional, field, local, integrated, demand, B2B, or related marketing roles • Experience developing and executing market-level strategies and programs tied to business or revenue goals • Experience serving as a marketing partner to branch staff, field leadership, sales teams, or business stakeholders • Experience delivering local marketing programs from opportunity identification through execution and measurement • Experience identifying, managing, and measuring local partnerships or sponsorships • Experience developing briefs, budgets, timelines, stakeholder plans, and success measures • Experience coordinating content, creative, events, media, communications, analytics, and other marketing contributors • Professional services, staffing, consulting, technology, or complex multi-location business experience preferred • Local and regional marketing strategy • Market planning and opportunity identification • Business and revenue acumen • Field relationship management and consultation • Market intelligence and competitive analysis • End-to-end program development and execution • Local partnership management • Program briefing and cross-functional coordination • Budget management and investment recommendations • Prioritization, measurement, and optimization • Strong relationship-building and consultative skills • Ability to establish credibility with branch staff and field leadership • Ability to influence without authority • Strong written, verbal, presentation, and facilitation skills • Ability to translate business needs into clear marketing recommendations • Sound judgment, organization, and ability to manage competing priorities • Marketing planning, project management, and workflow platforms • CRM, marketing analytics, and reporting tools • Budget tracking and financial management tools • Microsoft Office Suite and Copilot • Ability to use AI-enabled tools for market research, insight synthesis, planning, program development, and reporting • Working knowledge of digital, social, email, paid media, content, event, and marketing automation channels

🏖️ Benefits

• Medical insurance • Vision insurance • Dental insurance • Life insurance • Disability insurance • Eligibility to enroll in the company 401(k) plan

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