Creative Strategist

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🔥 0 minutes ago

🏄 California, District of Columbia, +3 more states – Remote

🏄 California – Remote 🏛️ District of Columbia – Remote 🗽 New York – Remote 🚗 Michigan – Remote ☕ Washington – Remote

💵 $95k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Rocket Money (formerly Truebill)

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Rocket Money is a comprehensive personal finance management app designed to help users save more, spend less, and take control of their financial lives. The app offers features such as subscription management, spending insights, bill negotiation, net worth tracking, budgeting, and credit score monitoring. With its automated services, Rocket Money aims to simplify money management by finding and tracking subscriptions, helping to negotiate lower bills, and automating savings processes. Users can link all of their financial accounts in one place to get a full financial picture and set financial goals. The app also provides access to financial experts who can assist with personal finance queries.

📋 Description

• Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels. • Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output. • Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns. • Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes. • Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth. • Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments.

🎯 Requirements

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency. • Excellent project management skills, balancing multiple creative projects and experiments. • Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins. • Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies. • Expertise in mobile app user acquisition; web acquisition experience is a plus. • Familiar with creative testing platforms and optimization across paid social channels. • A curious problem solver who challenges the status quo and uses data or experiments to uncover insights. • Strong communicator and collaborator, aligning teams on testing strategies and optimization plans.

🏖️ Benefits

• Health, Dental & Vision Plans • Competitive Pay • 401k Matching • Unlimited PTO • Lunch daily (in-office only) • Snacks & Coffee (in-office only) • Commuter benefits (in-office only)