Lead Content Designer – Storefronts, Growth

Job not on LinkedIn

🔥 2 minutes ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $117.5k - $249.5k / year

⏰ Full Time

🟠 Senior

👨🏼‍💻 Content Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rocket Mortgage

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1985

💸 Finance

💳 Fintech

🏠 Real Estate

Finance • Fintech • Real Estate

Rocket Mortgage is a leading online mortgage lender that simplifies the home buying and refinancing process for consumers. It offers a variety of mortgage options, including fixed-rate, adjustable-rate, FHA, and VA loans, with tools and calculators to help clients understand their financial needs. With a focus on providing a smooth user experience and various promotional offers, Rocket Mortgage is dedicated to making homeownership more accessible and affordable.

📋 Description

• Lead end-to-end content design for key initiatives from discovery and narrative development through prototyping, launch, and optimization • Define and scale high-performing content styles, messaging strategies, and narrative patterns across Storefronts and growth-oriented journeys • Use research, testing, and performance insights to improve content effectiveness and codify repeatable frameworks and standards • Partner with Product, Design, Marketing, SEO, and Brand to shape value propositions, naming, framing, and storytelling • Translate product capabilities into clear, compelling, launch-ready narratives connecting campaign messaging with early product experiences • Lead the application and evolution of Rocket’s voice and tone across storefront and growth experiences • Ensure content reflects the Rocket brand, product truth, accessibility principles, and client psychology • Establish principles, examples, and best practices for consistent content decisions across high-visibility touchpoints • Create playbooks, guidance, reusable tools, and AI-enabled workflows • Use and evaluate AI to accelerate synthesis, exploration, prototyping, and testing while maintaining accuracy, brand integrity, privacy, and customer trust • Partner with content designers across Rocket to extend effective approaches and improve organizational consistency • Facilitate working sessions and mentor content designers • Shape landing and entry experiences, product storytelling, launch messaging, market readiness, and early lifecycle conversion moments • Influence product positioning and extend voice, tone, narrative, and performance approaches across Client, Pro, and Enterprise

🎯 Requirements

• 7+ years of experience in content design, UX writing, content strategy, or a related discipline • Portfolio demonstrating strategic and hands-on content design across complex, customer-facing digital experiences • Experience leading end-to-end content design from discovery and narrative development through prototyping, validation, implementation, and optimization • Openness, curiosity, and hands-on experience using AI within the content design workflow, including tools such as Figma Make, Claude, ChatGPT, or similar platforms • Strong understanding of information architecture, interaction design, accessibility, voice and tone, and writing for responsive web and mobile experiences • Experience using research, analytics, experimentation, and customer feedback to improve content effectiveness • Ability to translate complex customer, product, and business problems into clear, useful, and persuasive experiences • Excellent communication, storytelling, facilitation, and collaboration skills, including the ability to articulate content decisions and influence cross-functional partners • Experience creating scalable content frameworks, standards, systems, or reusable patterns • Experience mentoring content designers and raising the quality of work through critique and feedback • Preferred: Experience designing content for marketing websites, landing pages, acquisition journeys, or other top-of-funnel experiences • Preferred: Track record of experimenting with, evaluating, and championing responsible AI-enabled content workflows • Preferred: Experience with SEO, conversion optimization, analytics, experimentation, and A/B testing • Preferred: Experience shaping product positioning, value propositions, naming, and launch narratives • Preferred: Experience balancing brand expression, customer comprehension, regulatory considerations, and business performance • Must be based in Michigan or the United States, per the specified posting locations

🏖️ Benefits

• Annual bonus eligibility • Incentives • Medical benefits • Dental benefits • Vision benefits • 401K retirement plan • Paid time off • Health and well-being support for team members and their families • Career growth opportunities • Reasonable accommodations for qualified individuals with disabilities