Senior Product Manager, SEO

Job not on LinkedIn

🔥 12 hours ago

☕ Washington – Remote

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💵 $159.5k - $273.1k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

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👻 Ghost score 0%

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Logo of Rocket Mortgage

Rocket Mortgage

10,000+ employees

Founded 1985

💸 Finance

💳 Fintech

🏠 Real Estate

Finance • Fintech • Real Estate

Rocket Mortgage is a leading online mortgage lender that simplifies the home buying and refinancing process for consumers. It offers a variety of mortgage options, including fixed-rate, adjustable-rate, FHA, and VA loans, with tools and calculators to help clients understand their financial needs. With a focus on providing a smooth user experience and various promotional offers, Rocket Mortgage is dedicated to making homeownership more accessible and affordable.

📋 Description

• Set and deliver the SEO product strategy and roadmap across Redfin Rentals, Rent.com and Apartment Guide • Prioritize opportunities to grow traffic, rankings and market share • Translate opportunities into clear requirements for engineering • Partner with engineering from discovery through measurement • Maintain the SEO backlog for each site, balancing impact, effort and business priorities • Define success metrics and forecasts • Own performance reporting for traffic, rankings, competitive standing and project impact • Provide regular stakeholder updates on progress, risks and investment needs • Drive SEO initiatives beyond on-site product work, including internal linking and digital PR • Partner with Analytics and Data Engineering to improve reporting and opportunity sizing • Monitor competitors and the search landscape to identify opportunities to gain or defend share • Work closely with engineering, product, analytics, marketing and other partners • Report to the Senior Director, Product - SEO

🎯 Requirements

• 5+ years of technical and product-led SEO expertise • Hands-on use of rank tracking tools such as Nozzle • Experience with SEO platforms such as Semrush and Ahrefs • Experience with AI search visibility tools such as Profound • Ability to write SQL independently to investigate performance and surface opportunities • Experience translating product/SEO requirements into engineering-ready stories and acceptance criteria • Strong stakeholder management with senior and executive leaders • Ability to manage multiple workstreams across product, engineering, analytics and marketing • Experience managing SEO across large-scale consumer sites or marketplaces • Experience in rentals, real estate, or another inventory-driven business ideally • Experience using Claude or similar to automate analysis, reporting or documentation (nice to have) • Python proficiency for data analysis/visualization (nice to have) • Experience leading SEO strategy and execution across multiple brands at once (nice to have) • Passion for Redfin’s mission

🏖️ Benefits

• Annual bonus eligibility • Incentives • Medical benefits • Dental benefits • Vision benefits • 401K retirement plan • Paid time off • Health and well-being support for team members and their families • Reasonable accommodations for qualified individuals with disabilities

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