Senior Product Marketing Manager – Rocket Pro, B2B

Job not on LinkedIn

🔥 3 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $102k - $216.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Rocket Mortgage

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1985

💸 Finance

💳 Fintech

🏠 Real Estate

Finance • Fintech • Real Estate

Rocket Mortgage is a leading online mortgage lender that simplifies the home buying and refinancing process for consumers. It offers a variety of mortgage options, including fixed-rate, adjustable-rate, FHA, and VA loans, with tools and calculators to help clients understand their financial needs. With a focus on providing a smooth user experience and various promotional offers, Rocket Mortgage is dedicated to making homeownership more accessible and affordable.

📋 Description

• Own product positioning and go-to-market strategy by developing and executing the comprehensive GTM strategy for Rocket Pro's technology solutions, including packaging, messaging, and competitive differentiation. • Partner with senior leadership across Product and Business to align on strategy, priorities, and market narrative while maintaining executive-level engagement and credibility. • Build tiered product packaging that creates clear, scalable solution tiers aligned to broker needs and maturity levels. • Conduct market and competitive analysis to research market trends, competitive positioning, and broker ecosystem needs to inform strategy and messaging. • Activate key partnerships by leading go-to-market execution for strategic partnerships (e.g., Jupiter, ARIVE) to drive adoption and market presence. • Establish performance metrics, analyze campaign effectiveness, and provide data-driven recommendations for continuous improvement and optimization. • Align with Product, Sales, Business, and Integrated Marketing Communications teams to ensure cohesive go-to-market execution and consistent market narrative.

🎯 Requirements

• 7+ years of experience in product marketing, B2B marketing, or technology go-to-market strategy • Bachelor's degree in marketing, business, or related field (or equivalent competency) • Demonstrated expertise in product positioning, competitive analysis, and go-to-market strategy development • Proven ability to translate complex technical solutions into compelling market narratives that resonate with target audiences • Proven track record of partnering effectively with product, sales, and executive leadership on strategic initiatives • Experience in financial services, fintech, or B2B SaaS environments (preferred) • Track record of launching and scaling product-led go-to-market programs from conception to market impact (preferred) • Expertise in market research, competitive intelligence, and positioning frameworks (preferred) • Experience managing cross-functional partnerships and influencing without direct authority (preferred) • Knowledge of broker and partner ecosystems and channel marketing strategies (preferred)

🏖️ Benefits

• all sorts of ways to help you live your best life • perks and health benefits that will help you have peace of mind