PR Specialist, Earned Media – Digital PR

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $60k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎙️ Public Relations (PR)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RR Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

📣 Marketing

⚖️ Legal

🤝 B2B

Marketing • Legal • B2B

RR Digital is a founder-led, independent digital marketing agency built specifically to grow plaintiff law firms (particularly personal injury and mass tort practices). The firm focuses on outcome-driven acquisition systems — paid media optimized for case economics, technical SEO and long-form content to capture high-intent search traffic, intake/conversion optimization across touchpoints, and brand/media authority work — all organized around the single objective of generating more signed cases. RR Digital emphasizes founder accountability, specialist practitioners with legal-marketing experience, and transparent, outcome-focused reporting rather than traditional retainer or rate-card models.

📋 Description

• Own execution of assigned campaigns by organizing briefs, drafting materials, building targeted outlet lists, conducting outreach, following up, managing responses, and reporting results. • Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles. • Maintain and grow authentic media relationships. • Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership materials, and client updates. • Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends. • Support digital PR campaigns promoting original research, surveys, useful resources, and data-driven stories. • Coordinate outreach sequencing, exclusives, and embargoes when appropriate. • Collaborate with SEO and link-building colleagues to connect editorial opportunities with relevant content and audience goals. • Coordinate attorneys and clients for interviews, approvals, and time-sensitive journalist requests. • Maintain accurate calendars, status updates, and campaign records. • Monitor and distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes. • Help refine processes, reporting templates, campaign intake, and cross-team workflows. • Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion. • Advance assigned client campaigns from approved strategy to timely, accurate materials and sustained outreach with limited oversight. • Provide dependable client and internal-team updates and reporting that distinguishes coverage types and actual value.

🎯 Requirements

• Roughly 3 to 5 years of hands-on PR/media relations experience, preferably in an agency or other fast-moving, multi-account environment; candidates with equivalent experience are welcome. • Demonstrated experience independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage (not only drafting releases or distributing them). • Excellent writing, editing, and news judgment, including the ability to translate technical or sensitive material into accurate, compelling stories. • Strong organization and accountability: able to move several live campaigns forward, manage approvals and deadlines, and communicate progress without constant supervision. • Confidence working with clients, subject-matter experts, journalists, and colleagues across different functions. • Understanding of editorial independence and the distinctions among earned media, sponsored content, and press release distribution. • Experience in legal or litigation PR, public affairs, corporate communications, advocacy, consumer issues, or other high-stakes/regulated fields. • Experience with digital PR, data-led outreach, surveys, original research, online editorial publishers, newsletters, or podcasts. • Familiarity with Muck Rack, Cision, PR Newswire, media monitoring platforms, and media contact databases. • Working understanding of how editorial mentions, relevant links, referral traffic, SEO, and brand visibility intersect; prior link-building production experience is not required. • Experience creating concise, client-ready coverage reports and identifying actionable lessons from campaign results.

🏖️ Benefits

• 401(k): Match 100% of employee contributions up to 4% • Unlimited Manager-Approved Paid Time Off • Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month) • Dental & Vision Insurance: Guardian • Company-provided MacBook • Fully Remote