Industry Marketing Manager

🔥 13 minutes ago

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RR Donnelley

10,000+ employees

RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact.

📋 Description

• Help develop integrated marketing plans. • Partner with sector leaders. • Develop sector messaging. • Support cross-sell and upsell initiatives. • Execute integrated campaigns. • Support ABM. • Coordinate campaign assets. • Measure and optimize performance. • Develop content with SMEs. • Support executive profiling. • Align with transformation narrative. • Support roundtables and conferences. • Coordinate event marketing. • Develop executive briefing materials. • Support priority pursuits. • Create sales enablement assets. • Align initiatives with pipeline priorities. • Track campaign performance. • Measure sector engagement. • Recommend improvements.

🎯 Requirements

• 5+ years of B2B marketing experience • Experience in Financial Services, Professional Services, Consulting, Legal, Insurance, or regulated industries. • Experience on either the client or service-provider side. • Experience with ABM, integrated campaigns, thought leadership, and sales enablement.

🏖️ Benefits

• medical • dental • vision coverage • paid time off • disability insurance • 401(k) with company match • life insurance • other voluntary supplemental insurance coverages • parental leave • adoption assistance • tuition assistance • employer/partner discounts

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