Director, Marketing Technology – Operations

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🏄 California, Colorado, +11 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌪️ Kansas – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

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RSA Conference

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1991

🔒 Cybersecurity

📚 Education

🤝 B2B

Cybersecurity • Education • B2B

RSA Conference is an annual event dedicated to cybersecurity, gathering thousands of professionals from around the globe to discuss and collaborate on key industry challenges and innovations. The conference offers a platform for knowledge sharing through presentations, webcasts, podcasts, and seminars, featuring experts who provide insights into the latest cyber threats and security measures. With a commitment to enhancing community engagement in cybersecurity, RSA Conference fosters an environment for learning and collaboration among security leaders.

📋 Description

• Build and manage the marketing technology stack including HubSpot, CMS platform, future CRM systems, marketing analytics tools (Google Analytics, Google Tag Manager), and other marketing software • Own website operations including content updates, design changes, page creation, and ongoing site maintenance to support marketing initiatives and business needs • Manage operations and production for email in HubSpot, including deliverability, and technical troubleshooting • Oversee tracking and analysis of email performance data. Recommend testing strategies to improve • Oversee website performance metrics including traffic, engagement, conversion rates, page speed, and user experience, driving continuous optimization • Develop and execute SEO and GEO/AEO strategies including site architecture optimization, technical SEO, content structure, and keyword targeting to drive organic traffic and search visibility • Support cross-functional stakeholders with technical enablement, training, etc. when rolling out new tools and processes • Develop and optimize workflows and processes to enhance efficiency and productivity across marketing channels, ideally leveraging AI

🎯 Requirements

• 10+ years of experience in marketing operations, marketing technology, or digital marketing, with a track record of increasing responsibility • Proven expertise building and managing marketing technology stacks at scale • Proficiency in marketing automation platforms (HubSpot preferred), CRM systems (e.g. Salesforce) and data analytic tools (e.g. Google Tag Manager) • Experience with web content management systems (e.g., WordPress) and web analytics (Google Analytics 4) • Deep understanding of SEO principles, site architecture, and organic search optimization • Strong analytical skills and the ability to interpret marketing data to make informed decisions • Knowledge of marketing compliance and data privacy regulations • Strong collaboration and communication skills, with the ability to translate technical concepts for non-technical audiences • Experience working in consumer subscriptions, B2B SaaS, and technology companies strongly preferred • Certifications in marketing automation and project management desired

🏖️ Benefits

• Employer‑subsidised medical, dental, and vision insurance • 401K retirement employer match • Home office equipment stipend and monthly technology stipend • Thirteen paid holidays per calendar year • Flexible personal time off • Annual employee bonus dependent on company and personal performance • Annual company-wide offsite