Director, Demand Generation

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🔥 1 minute ago

🏈 Alabama, Arizona, +18 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌪️ Kansas – Remote 🦞 Maine – Remote 🌶️ New Mexico – Remote 🌲 North Carolina – Remote 🌪️ Oklahoma – Remote 🚗 Michigan – Remote 🎸 Mississippi – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Knowtion Health

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 Private Equity Round on 2020-09

Consulting • Insurance • Logistics

Knowtion Health is a company that assists hospitals in handling denied and complex claims, recovering low balance accounts, and providing defense against payer audits. By leveraging advanced technology and a team of experts, Knowtion Health aims to maximize revenue and improve patient experiences. Their services include addressing clinical denials and managing various challenging payer classes, positioning them as a strong advocate for their clients in the healthcare sector.

📋 Description

• Build and operate the demand generation engine. • Plan and execute integrated campaigns for health system buyers. • Implement and manage ABM, marketing automation, and CRM workflows. • Own core digital demand channels. • Maximize website conversion, SEO, GEO, AEO, and SEM readiness. • Measure performance and optimize demand programs.

🎯 Requirements

• 8+ years of experience in B2B demand generation, growth marketing, digital marketing, or integrated campaign management. • Proven success building and scaling a demand generation function, including strategy, execution, and optimization. • Hands-on experience with marketing automation and CRM platforms, including HubSpot and Salesforce, to manage lead lifecycle, nurturing, reporting, and sales alignment. • Expertise executing integrated, multi-channel campaigns across digital, paid social, search, email, webinars, content syndication, and account-based marketing (ABM). • Experience with ABM platforms (e.g., Demandbase, 6sense, or Terminus) and driving account engagement in complex B2B sales environments. • Strong analytical skills with experience developing dashboards, measuring campaign performance, and using data to optimize pipeline growth and marketing ROI. • Healthcare marketing experience preferred, with knowledge of hospitals, health systems, or other complex provider organizations.

🏖️ Benefits

• medical • dental • vision • life insurance • short term disability • long term disability • paid holidays • 401k • generous PTO policy