Measurement Strategy Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $145k - $165k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

👻 Ghost score 0%

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RTB House

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🤖 Artificial Intelligence

📣 Marketing

💰 Private Equity Round on 2019-01

Advertising • Artificial Intelligence • Marketing

RTB House is a global leader specializing in deep learning-powered online ad campaigns. The company provides personalized retargeting and brand visibility services using advanced AI technology to engage new and existing customers across multiple markets. RTB House's dynamic ad formats and deep learning capabilities allow businesses to set ambitious sales targets and drive brand loyalty. Additionally, the company offers solutions to manage the evolving digital ecosystem post-cookies while ensuring brand safety and innovation through collaborative client feedback. With a presence in over 90 markets and partnerships with 700K+ publishers, RTB House delivers measurable results for both direct clients and agencies, helping them achieve competitive advantages in the digital advertising space.

📋 Description

• Own how RTB House proves the value of its performance media products • Develop understanding of how clients evaluate RTB House marketing across Retargeting, Quality Traffic, Performance Video, Co-op, and new products • Establish an internal framework defining client success across products and measurement approaches • Define and maintain a taxonomy covering attribution, geo-split testing, user-split A/B incrementality testing, MMM, MTA, and emerging approaches • Track the measurement landscape and companies in each category • Build expertise in third-party measurement vendors, methodologies, data inputs, strengths, limitations, and market positions • Monitor and develop relationships with measurement partners • Create standards and playbooks for measurement tests and enable commercial teams to apply best practices • Support high-impact measurement initiatives and build scalable testing processes • Convert engagement learnings into repeatable organizational frameworks and best practices • Develop and pilot measurement and identity approaches with cross-functional partners • Design and manage pilots, define success criteria, and evaluate results • Translate measurement insights into product positioning and market-facing messaging • Develop and deliver measurement training for Sales, Account Management, Technical Account Management, and Client Partners • Create practical measurement resources and continuously evolve training and enablement

🎯 Requirements

• 5+ years of experience buying or overseeing performance media at a brand, agency, or platform, with direct accountability for measured outcomes • Bachelor’s degree or higher from an accredited college or university • Deep, hands-on fluency across attribution, geo-split testing, user-split A/B incrementality testing, MMM, MTA, and emerging measurement methods • Hands-on experience with vendor-run incrementality studies, including geo- and user-split testing • Experience using vendor UIs and self-serve measurement platforms • Experience with Google Analytics and Adobe Analytics • Experience partnering with data science and analytics teams to evaluate media performance • Experience commissioning, managing, and interpreting tests by third-party measurement companies • Ability to explain methodology mechanics and potential biases to technical, non-technical, and executive audiences • Structured, self-directed approach and comfort owning an ambiguous, cross-functional mandate within a small team • Preferred: experience on both sides of a measurement test • Preferred: exposure to clean rooms, HEM/hashed identity, privacy-safe methods, and identity/data-rights considerations • Preferred: familiarity with the retargeting landscape and competitive set • Preferred: experience building and delivering commercial-team training or enablement across multiple regions

🏖️ Benefits

• Permanent remote work, in-office work, or hybrid combination at the employee’s choice • Comprehensive and continuous training • Stipend for external courses • 100% coverage of medical insurance premium • Matching 401K plan • Vacation days • Sick days • Office stipend • Phone or internet stipend • Baby cash • Stipend for external training • Performance bonus eligibility • In-person and virtual events, including coffee socials, happy hours, and off-site summits