Director of B2B Activation

🔥 0 minutes ago

🌺 Hawaii – Remote

🌺 Hawaii – Remote

💵 $181.6k - $202.9k / year

⏰ Full Time

🔴 Lead

👔 Director

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Rula

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

☁️ SaaS

👥 B2C

💰 Series C - Rula on 2024-07

Healthcare • SaaS • B2C

Rula is a mental health care platform that connects patients with licensed therapists and psychiatric providers across the United States, offering online and in-person therapy, psychiatry, and medication management. The platform works with over 120 insurance plans nationwide (including Medicare, Medicaid, and many major commercial carriers), verifies coverage, provides cost estimates, and offers in-network pricing (average $15 per session with insurance) and cash rates for self-pay. Rula supports 90+ conditions (anxiety, depression, PTSD, ADHD, OCD, bipolar disorder, etc. ), provides tools for scheduling and managing appointments, and offers resources like tests/quizzes and a provider directory spanning all 50 states. It serves patients directly and partners with employers, health plans, and health systems, and emphasizes clinical standards, provider reviews, and ongoing professional development.

📋 Description

• Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks • Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts • Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams • Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts • Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools • Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale

🎯 Requirements

• 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations • Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality • Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams • Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent • Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution

🏖️ Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Supporting your mental and physical health • Quarterly department stipend: Fun team-building activities or in-person gatherings • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses • Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend