Director, Affiliate Marketing

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $130k - $200k / year

⏰ Full Time

🔴 Lead

🪙 Affiliate Manager

👻 Ghost score 0%

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Rush Street Interactive

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🎲 Gambling

🎮 Gaming

💰 $160M Post-IPO Equity on 2020-12

Gambling • Gaming • Entertainment

Rush Street Interactive is a leading company in the online gaming industry, specialising in online casinos and sports betting. Known for building highly recognizable and approachable brands like BetRivers, RushBet, and PlaySugarHouse, the company offers player-centric online casino and sportsbook experiences in North America and Latin America. With a focus on innovation and customer retention, Rush Street Interactive strives to deliver engaging, real-money gaming products, and memorable entertainment experiences across various platforms. They are committed to creating user-friendly and fair gaming environments while expanding their footprint globally.

📋 Description

• Develop and execute RSI's affiliate marketing strategy across all active and future regulated jurisdictions • Build strategic relationships with leading affiliate partners and recruit new publishers • Represent RSI at G2E, SBC Summit, ICE Barcelona, and iGB L!VE • Lead affiliate strategy for new market launches • Own one of RSI's largest acquisition budgets and optimize CPA structures using LTV and ROI • Improve forecasting accuracy through stronger commercial governance and payment controls • Partner with Finance on budgeting, accruals, and partner payment processes • Own the affiliate technology roadmap from a Growth Marketing perspective • Partner with MarTech, Product, and Engineering to improve attribution, measurement, and affiliate tracking • Drive strategies maximizing app installs, deep linking, app-to-registration conversion, and mobile attribution • Oversee affiliate operations across regulated jurisdictions • Lead commission structure evolution, partner onboarding, and governance • Partner with Legal and Compliance on licensing, T&Cs, responsible gaming, and fraud prevention • Partner with BI to operationalize partner-level LTV reporting and executive dashboards • Use data to optimize partner investment decisions • Ensure affiliates have access to current, high-performing marketing assets • Develop scalable partner communications, business reviews, and promotional planning • Manage RSI's Affiliate Manager with coaching, development, and strategic direction • Oversee the managed services relationship with Affiliate Network • Partner cross-functionally to drive integrated acquisition strategies

🎯 Requirements

• Bachelor's degree in Marketing, Business, Finance, Analytics, or related field preferred or equivalent relevant work experience • 10+ years of affiliate marketing experience, preferably within regulated gaming • 2+ years of people management experience • Experience managing affiliate programs, agencies, or strategic partners • Deep understanding of CPA, Rev Share, hybrid commission models, LTV, and ROI optimization • Experience with Income Access, Impact, CJ, Partnerize, or similar platforms • Strong commercial and analytical skills • Excellent executive communication skills • Ability to travel domestically and internationally • Experience with a sportsbook or online casino operator, preferred • Experience with AppsFlyer or other mobile measurement platforms, preferred • Experience launching affiliate programs in newly regulated markets, preferred • Knowledge of mobile attribution, deep linking, and app marketing, preferred • Experience with Sigma, Tableau, or Power BI, preferred • Candidates must be located in eligible locations in the Continental US or Canada

🏖️ Benefits

• Discretionary annual company bonus (Eligibility Varies by Role) • 401(k) plan with 100% company match on the first 4% • Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance • Paid Time Off (Eligibility Varies by Role) • Employee Assistance Program (EAP) • Comprehensive compensation • Work-life balance initiatives • Autonomy – we embrace personal freedom and responsibility • Creativity – we are open to new ideas of how we can be better • Growth – we want you to develop personally as well as professionally • Top-notch professionals who are passionate about what they do • People-oriented environment and supportive atmosphere • Professional and personal growth support