Director of Shopper Marketing

🔥 2 hours ago

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RYZE

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $1.5M Seed Round - RYZE Superfoods on 2022-03

Healthcare • Consulting • Marketing

RYZE is a link-in-bio platform that lets creators, brands, and agencies build customizable mini storefronts and landing pages for social profiles. It offers drag-and-drop templates, payment integrations (Stripe, PayPal) to sell digital and physical products, booking and appointment scheduling, affiliate management, tipping and crowdfunding features, email and phone capture, and built-in analytics. The service is free to create and designed to help users monetize social traffic and manage multiple Bio Sites from one dashboard.

📋 Description

• Develop the annual shopper marketing strategy and calendar by channel, by customer, and by season • Decide how to allocate trade and shopper dollars to maximize trial, drive repeat, and build loyalty • Set the standard for what good looks like for RYZE at retail, and enforce it across every touchpoint • Build fluency in retailer media networks — Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, and others — connecting brand investment to in-store execution with measurable ROAS • Wire retailer media to the full shopper journey, from search to shelf, rather than treating it as a standalone tactic • Own the tools that build presence on shelf: displays, POS, shippers, secondary placements, and branded fixtures • Ensure RYZE shows up in-store with the same clarity and conviction it has online • Build tailored programs for key retail partners that integrate RYZE's brand priorities with retailer initiatives • Work within retailer planning timelines to build programs that retailers want, not just tolerate • Manage the shopper marketing budget with discipline, distinguishing trade spend that builds brand equity from spend that only buys temporary velocity • Build measurement frameworks, track ROI across vehicles, and make hard calls about where to invest and where to pull back • Manage a small but growing team and external agency partners, setting a high standard for execution quality

🎯 Requirements

• 8+ years of progressive experience in Shopper Marketing, Retail Marketing, Trade Marketing, or Customer Marketing • Track record developing and executing shopper marketing programs that drove retail growth, strengthened retailer partnerships, and delivered measurable business results • Experience creating customer-specific programs, supporting line reviews, and building integrated shopper marketing strategies across retail channels • Ability to translate consumer and shopper insights into programs that drive trial, velocity, and loyalty • Comfort using metrics such as ROAS, velocity, TPR performance, and loyalty data to evaluate performance and make informed recommendations

🏖️ Benefits

• Competitive base salary commensurate with experience • Health, dental, and vision insurance • 401(k) with company match • Paid time off and company holidays • Remote-first work environment with flexible scheduling