Senior Marketing Lead

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

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saas.group

51 - 200 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

saas. group is a company that acquires SaaS companies with a focus on bootstrapped businesses. They utilize a founder-friendly approach to enhance products and scale teams, ensuring that the company's original identity is preserved. saas. group offers a supportive exit strategy for founders, prioritizing the legacy and growth of the companies they acquire. They are committed to a streamlined acquisition process with minimal legal back and forth, focusing on product-led growth, community support, and empowering founders with financial freedom. The company specializes in small to mid-sized SaaS companies with recurring revenue models, aiming to elevate these businesses to become market leaders.

📋 Description

• Own DAKboard's marketing strategy end to end: plan, build, run, and measure it channel by channel • Assess current marketing channels and prioritize opportunities for impact • Take full ownership of at least one marketing channel, build it properly, and automate suitable processes • Build and automate email, landing pages, conversion rate optimization, performance marketing, social, retargeting, partnerships/affiliates, and SEO content channels • Manage and quality-check part-time contractors across marketing channels • Set up, manage, and scale AI agents and tools for research, content, analysis, and automation • Partner closely with DAKboard's CEO on priorities, budget, and testing new channels • Create marketing content that resonates with busy US families and parents • Work with saas.group's central marketing specialists, contractors, and AI agents; the role has no direct reports

🎯 Requirements

• Senior marketing experience owning marketing end to end • Experience building and running marketing channels, including email, landing pages and CRO, performance marketing, social, retargeting, partnerships, and SEO content • Experience managing and quality-checking part-time contractors, agencies, or AI agents • Daily use of AI tools and agents for research, content, and analysis, with real examples • Experience marketing a B2C SaaS or subscription product, ideally across more than one channel • Ability to learn and apply new approaches quickly • Native-level American English with a natural understanding of US consumers • Ability to complete a short practical exercise with AI tools during the interview process • Hardware or e-commerce experience is helpful but not required • Experience with email marketing at scale, CRO/landing page optimization, Google Ads, retargeting, partner/reseller/affiliate program management, smart-home, consumer electronics, or family-tech products is nice to have

🏖️ Benefits

• 100% remote work • Ultimate flexibility • Freedom and autonomy in a high-trust team • Minimum bureaucracy and efficient, sustainable momentum • Flexible time off • Access to saas.group's network of entrepreneurial SaaS professionals for idea, knowledge, learning, and expertise exchange

Apply Now

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