Marketing Manager

🕒 May 29

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Sago

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1968

🤖 Artificial Intelligence

Market Research • Artificial Intelligence • Consulting

Sago is a long-standing industry leader providing qualitative and quantitative market research solutions with over 55 years of experience. The company offers a comprehensive suite of services, for instance, global qualitative and quantitative research, neuromarketing, and consulting. Sago serves a wide range of industries including consumer packaged goods, financial services, media, and healthcare. They are committed to forming deep customer connections through adaptive solutions and a consultative approach, including leveraging AI technology such as their Query AI feature to enhance insights and research efficiency.

📋 Description

• - Execute and manage end-to-end email marketing campaigns within HubSpot • - Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows • - Manage audience segmentation, personalization, suppression lists, and campaign targeting • - Conduct A/B testing to improve campaign engagement and conversion performance • - Ensure all campaigns are delivered accurately, on time, and aligned with brand standards • - Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup • - Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems • - Maintain data hygiene and ensure CRM/database integrity across systems • - Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations • - Identify opportunities to improve automation efficiency and scalability • - Develop and maintain campaign performance dashboards and reporting • - Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact • - Provide actionable insights and optimization recommendations based on campaign performance • - Support leadership with recurring reporting and marketing performance analysis • - Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively • - Coordinate campaign timelines, approvals, testing, and stakeholder communication • - Support broader marketing initiatives and operational process improvements

🎯 Requirements

• - · 5 years of experience in marketing operations and managing marketing automation tools • - · 3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation • - · Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns • - · Proven ability to manage multiple campaigns and deadlines in a fast-paced environment • - · Strong analytical mindset with experience in campaign reporting and performance optimization • - · Exceptional attention to detail and strong QA/testing capabilities • - · Experience with CRM systems and integrations, preferably Salesforce • - · Understanding of email deliverability best practices and marketing operations processes • - · Strong communication and stakeholder management skills • - · Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus • - · Exposure to B2B marketing environments and lead generation programs is preferred

🏖️ Benefits

• - Location: Remote • - Job Type: Full time, Exempt • - Eligible for Sago's benefits program designed to support all our US full-time employees including: health, dental, and vision insurance, 401(k) with employer match, paid time off and holidays.