Social Media Manager

🕒 October 6

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SANS Institute

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1989

🔒 Cybersecurity

📚 Education

☁️ SaaS

Cybersecurity • Education • SaaS

SANS Institute is a leading organization specializing in cybersecurity training and education, providing a wide range of hands-on courses, certifications, and degree programs aimed at enhancing the skills and expertise of cybersecurity professionals. Founded in 1989, it offers expert-led training sessions globally, alongside resources like webinars and podcasts to support ongoing learning and development in the cybersecurity field. SANS Institute is dedicated to helping individuals and organizations mitigate cyber risks through rigorous training that aligns with industry standards and best practices.

📋 Description

• Create, test, and monitor organic social media content across current and emerging SANS channels and formats • Support marketing promotions, course and certification awareness, and follower growth • Apply SANS content and brand voice standards across managed channels • Own community management, including responding to inquiries, moderating conversations, and building community relationships • Conduct social listening to deepen engagement and trust with the target and broader security community • Optimize and measure channel performance using social analytics and reporting • Identify effective content for list growth, qualified course-page traffic, and revenue attainment • Use performance data to guide content decisions and demonstrate impact to stakeholders • Manage daily posting cadence on SANS social media channels • Produce and manage employee advocacy content through Sociabble, including first-person copy, content calendars, and faculty/employee adoption • Collaborate with B2C and B2B Campaign and Field Marketing managers on regional and sub-regional social campaigns • Support global and regional affiliated brand channel management • Support dedicated country and regional channel launches and ongoing management • Monitor new social media technologies and digital marketing trends and implement relevant technologies • Support SEO, AEO, and GEO content discoverability efforts for organic social content • Work with Content, Creative Services, and Product Marketing teams to develop engaging content and analyze its success • Perform other related duties as assigned

🎯 Requirements

• Bachelor’s degree (B.A.), with an emphasis in Marketing discipline preferred • 3–5 years of proven experience in organic social media marketing, content development, and campaign management • Experience developing strategic community engagement and social listening • Strong understanding of native content formats across platforms, including polls, document/carousel posts, Reels, and Shorts • Aptitude for customer care, corporate communications, collaboration, and community building • Ability to translate social listening insights into actionable recommendations for content, campaigns, or crisis response • Experience reporting on social media KPIs and communicating performance insights to senior stakeholders • Demonstrated success developing and executing communications strategies and messaging across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Reddit • Unrestricted authorization to work in the USA • Visa sponsorship is not available • Excellent understanding of social trends, community, reporting, and organic tactics • Experience building, executing, and scaling social-first marketing programs • Experience distilling social data and insights into actionable strategies that inform business goals • Strong presentation and interpersonal skills • Experience using social media management tools such as Sprout Social and Buffer • Experience with Asana or similar project management tools • Familiarity with employee advocacy platforms such as Sociabble or similar • Familiarity with AI tools for content creation, scheduling, and reporting workflows • Experience using web analytics tools, particularly Google Analytics and Tableau • Excellent verbal and written communications skills • Preference for experience in B2B and cybersecurity products/services • Ability to initiate new ideas and strategies • Ability to interface with multiple team members to ensure goals are met and aligned • Ability to multitask and collaborate cross-functionally

🏖️ Benefits

• Competitive base salary • Bonus opportunities • 401(k) plan with company match • Robust medical, dental, and vision plans • Company-provided short term disability • Optional long-term disability insurance • Supplemental life and AD&D insurance for employees and dependents • Voluntary accident insurance • Identity theft protection • Fitness and wellness programs • Company-paid employee assistance program (EAP) • Generous paid time off, including volunteer time • Access to professional development and SANS training opportunities • Primarily remote work environment • Tools and flexibility to thrive professionally and personally