Vice President – Growth Marketing

Job not on LinkedIn

🔥 17 hours ago

🇺🇸 United States – Remote

💵 $210k - $250k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SavATree

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

💼 Consulting

📦 Logistics

🏛️ Government

Consulting • Logistics • Government

SavATree is a licensed and accredited tree, shrub and lawn care company that provides residential, commercial, and municipal landscape stewardship and maintenance. The company offers services including tree pruning, cabling and bracing, removal, stump grinding, fertilization, disease and pest treatments (including organic options), lawn care (aeration, seeding, fertilization), irrigation service, deer deterrent programs, tick and insect control, holiday lighting, emergency storm response, and professional consulting from ISA-certified arborists for risk assessments, appraisals, and urban-forest planning. SavATree emphasizes science-based diagnosis, environmental stewardship, and personalized service across local branches.

📋 Description

• Own the demand engine for the SavATree brand • Drive qualified leads across approximately 100 owned and operated local branches at a cost-efficient ROAS target • Support LTV growth by driving cross-sell and upsell services • Plan and deploy a $15M+ budget down to the branch level across channels, agencies, and contractors • Manage performance to CPL, CAC, and ROAS • Set demand strategy and identify future growth opportunities • Develop local search strategy and support must-win markets • Leverage AI and automation to drive growth • Own paid search, Google Local Services Ads, paid social, connected TV/video, SEO, CRO, direct mail, print/offline advertising, offer testing, incrementality and ROI measurement • Lead commercial/B2B demand generation • Manage local media budget pacing and ROI at branch level • Hold agencies and contractors accountable for performance • Grow the recurring/subscriber base as a primary funnel objective • Partner with the Director of Brand & Integrated Marketing and VP CRM • Lead a team of three plus agencies and contractors • Shape, develop, and make team changes to deliver outcomes

🎯 Requirements

• Bachelor's degree • 10+ years in marketing focused on B2C customer acquisition/demand generation • Experience leading a team • Experience in B2C multi-location and/or field-based businesses strongly preferred • Deeply analytical focus on CAC, CPL, ROAS, and measurable ROI • Proven track record managing successful cross-channel acquisition programs at scale • Strong project-management skills and attention to detail • Ability to run many efforts simultaneously • Excellent written and verbal communication skills • Experience presenting marketing efforts to executives • Track record collaborating with cross-functional teams and non-marketing operators • Expertise in paid social, CTV, AdWords, Google LSAs, SEO, direct mail, print, and local radio • Experience managing media investments to a CAC target and/or ROAS • Experience developing incrementality and attribution measures • Experience building landing-page experiences and running disciplined A/B testing • Experience managing agencies and contractors • Experience with commercial/B2B demand generation is a plus • Experience leveraging AI to drive team efficiencies and growth objectives

🏖️ Benefits

• Annual Bonus • Equity • Permanent employment status • Exempt status