Senior Marketing Manager – Growth

Likely ghost job

🕒 April 1

🤠 Texas – Remote

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⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 70%

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Logo of The Scalable Company

The Scalable Company

51 - 200 employees

💼 Consulting

📣 Marketing

🤝 B2B

Consulting • Marketing • B2B

The Scalable Company is dedicated to empowering entrepreneurs to effectively scale their businesses without sacrificing their work-life balance. They offer the Scalable Growth Accelerator program for businesses transitioning from six to seven figures, focusing on acquiring leads and customers predictably. For businesses scaling from seven to eight figures, the ScalableOS Accelerator helps install a robust operating system to support growth. Through their courses, community, and coaching, they provide frameworks to build an operating system that enables businesses to run efficiently and achieve high-profit, high-impact results. Their mentorship and advisory programs cater to entrepreneurs aiming for successful exits and greater personal freedom.

📋 Description

• Drive qualified lead flow, optimize the conversion funnel, and turn marketing activity into booked sales conversations and submitted applications. • Own paid media strategy, email and list marketing, funnel architecture, and conversion copy. • Set strategy, write copy, and direct execution across core acquisition channels. • Own the master promotions calendar across paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. • Manage and grow Scalable's 45K newsletter subscribers and 65K house-list contacts as a primary revenue channel. • Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences. • Architect and optimize the full funnel from traffic source through registration, show-up, application, and booked call. • Direct creative angles, audience targeting, messaging, and budget allocation across Meta and Google Ads with a $100K+/month budget. • Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logic. • Align with the Senior Content Strategist on consistent conversion messaging across organic and paid acquisition. • Report on marketing performance metrics in weekly marketing and team lead meetings. • Use HubSpot lead scoring to track, qualify, and improve lead quality through the MQL pipeline. • Report directly to the Head of Marketing. • Grow net new Scale & Exit Accelerator enrollments from 30/month to 40/month by year end.

🎯 Requirements

• 6+ years of experience in growth marketing, demand generation, or conversion marketing, with a specific focus on funnel optimization, paid acquisition, and email revenue generation. • Direct experience marketing to founders, SMB owners, or entrepreneurial audiences. • Proven experience inside a high-ticket coaching, consulting, mastermind, or info-product business. • Demonstrated ability to collaborate on and optimize a $100K+/month paid media budget across Meta Ads and Google Ads, with accountability for CAC and ROAS outcomes. • Strong conversion copywriting skills for email campaigns, landing pages, and ad copy. • Proven track record managing and monetizing a 10,000+ person email list using segmentation, behavioral triggers, and lifecycle sequences. • Experience building and optimizing high-ticket conversion funnels, including webinars, paid workshops, VSLs, and application funnels. • HubSpot mastery, including workflows, sequences, lead scoring, contact properties, reporting, and pipeline management. • AI fluency and daily use of AI tools. • Strong collaboration and communication skills, with experience directing execution partners toward clear conversion outcomes. • Experience with Elementor for landing page copy implementation and layout direction (nice to have). • Familiarity with Spiffy or similar cart/checkout solutions (nice to have). • Background in founder education or business growth (nice to have). • Experience managing or activating a large newsletter (nice to have). • Comfort presenting marketing performance data to leadership and cross-functional teams (nice to have).

🏖️ Benefits

• Competitive Salary + Performance-Based Compensation • Health, Dental, + Vision Insurance • HSA Plan with Company Matching (for eligible HDHP enrollees) • Company-Paid Telemedicine Plan • Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling Services • Company-Paid Life and Disability Insurance • Unlimited PTO • 401K Plan with Company Matching • Parental Leave • And more...

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