Lifecycle Marketing Manager

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Scenthound

WebsiteLinkedInAll Job Openings

11 - 50 employees

👥 B2C

🧘 Wellness

🔥 Funding within the last year

💰 Private equity on 2025-11

B2C • Wellness

Scenthound is a consumer-focused dog wellness and grooming provider offering a membership-based model for regular hygiene services. They provide a core package of bathing, ear cleaning, nail trimming, and teeth brushing, with add-on services like blow-drying and haircuts. Scenthound emphasizes monthly routines, a 6-point wellness check, and technology-based wellness tracking to keep pet owners informed about their dog's health.

📋 Description

• Lead project management of Scenthound's migration to a new CRM platform from requirements through build, testing, launch, and post-launch optimization • Coordinate stakeholders across Marketing, Product, Technology, and Operations • Manage the new CRM vendor relationship and oversee data migration and rebuilding of journeys, segments, and templates • Own email, SMS, and push notification lifecycle strategy from acquisition through retention, loyalty, and win-back • Design, build, and launch automated lifecycle journeys, including onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back • Develop segmentation and audience-building strategies based on member behavior, purchase history, engagement signals, and lifecycle stage • Define and manage A/B and multivariate testing across messaging, timing, creative, offers, channels, and journey touchpoints • Monitor and improve deliverability, list health, opt-out rates, spam complaints, and list hygiene • Build performance reporting across lifecycle KPIs and present insights to the Director of Digital Marketing • Analyze platform analytics, behavioral data, cohort performance, funnels, and lifecycle KPIs to identify trends and growth opportunities • Collaborate with Product on in-app messaging, member experience, and feature launches • Support web experience management, including landing pages, conversion flows, and content updates • Ensure digital touchpoints are consistent, on-brand, and optimized • Collaborate with Marketing, Product, Operations, Technology, corporate stakeholders, agency partners, and franchise owners • Create franchisee-friendly toolkits and assets from corporate campaign strategy • Assist the Director of Digital Marketing with paid media initiatives, agency coordination, SEO, reporting, budget tracking, and strategic presentations

🎯 Requirements

• 5+ years of hands-on experience in lifecycle marketing, CRM, or email/SMS marketing with a proven track record driving revenue, retention, and customer LTV • Deep expertise in audience segmentation and list strategy • Data-driven approach and ability to independently analyze data • Proven ability to design and execute automated lifecycle flows across email, SMS, and push • Retail or consumer brand background • Strong understanding of email/SMS compliance: CAN-SPAM, TCPA, CCPA, GDPR, and consent best practices • Ability to manage multiple channels and programs simultaneously • Strong communication skills with corporate stakeholders and franchise owners • Self-starter mentality • Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, or Iterable • Basic HTML/CSS for email template editing • Experience in a multi-location, franchise, or membership/subscription business environment • Snowflake or similar data warehouse experience; SQL proficiency for custom audience building and funnel analysis • Familiarity with Looker, Google Analytics, or similar analytics platforms • Experience supporting paid media strategy or agency relationships • Track record of building structured experimentation frameworks and iterating based on results

🏖️ Benefits

• Health insurance with company contribution • Dental insurance • Vision insurance • Paid time off • Company Paid Life and Disability • 401k plan with company match • Free grooming services for your dog • Energetic, fun, loving work environment • Unlimited growth potential with an expanding business • In-house training • Clear career path • Attainable advancement