Lifecycle Marketing Manager

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🔥 4 hours ago

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Seamless

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

🍽️ Food & Beverage

👥 B2C

🏪 Marketplace

💰 Venture Round - Seamless on 2011-12

Food & Beverage • B2C • Marketplace

Seamless is a consumer-facing food delivery platform. It operates as an online service for ordering prepared meals from restaurants for delivery or pickup; availability may be limited by country or region.

📋 Description

• Own the end-to-end lifecycle marketing strategy across prospect, trial, customer, and expansion journeys. • Design, build, and optimize multi-channel campaigns across email, in-app messaging, SMS, and marketing automation platforms. • Create nurture programs for prospects, free users, customers, and expansion opportunities. • Manage lifecycle automation infrastructure, including Customer.io, Claude, N8N, audience segmentation, behavioral triggers, lead scoring, workflow logic, and documentation. • Develop audience segmentation strategies based on personas, funnel stage, firmographics, product behavior, and use cases. • Partner with Product and Growth teams to improve onboarding, activation, feature adoption, and product-led growth initiatives. • Monitor lifecycle performance across engagement, conversion, activation, retention, expansion, MQL velocity, and pipeline influence. • Design and execute A/B tests across messaging, timing, offers, and customer journeys to improve business outcomes. • Collaborate cross-functionally with Marketing, Sales, Product, Customer Success, and Revenue Operations to align lifecycle programs with revenue goals. • Document processes, automation workflows, and lifecycle playbooks to support long-term scalability.

🎯 Requirements

• 3+ years of experience in Lifecycle Marketing, CRM Marketing, Growth Marketing, Demand Generation, or Marketing Automation within a B2B SaaS or high-growth technology company. • Demonstrated success building and optimizing automated customer journeys from strategy through execution. • Marketing Automation Experience with platforms such as: Customer.io, HubSpot, Marketo, Braze, Iterable, N8N, Claude, Codex, Similar marketing automation platforms. • Technical Skills Experience with: Salesforce, Segment, Amplitude, Landing page tools, Customer data platforms, Lead scoring models, Behavioral triggers, Segmentation frameworks. • Bachelor's degree or equivalent practical experience in Marketing, Growth, Revenue Operations, Lifecycle Marketing, or a related field.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities