Lifecycle Marketing Manager

Job not on LinkedIn

🕒 July 27

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Logo of Seamless.AI

Seamless.AI

201 - 500 employees

Founded 2018

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

💰 $75M Series A on 2021-06

B2B • SaaS • Artificial Intelligence

Seamless. AI is a B2B software company that provides a sales intelligence and lead-generation platform. It aggregates and enriches contact and company data and uses automation and AI-driven matching to help sales and marketing teams find prospects, build lists, and feed CRMs for outreach and pipeline generation.

📋 Description

• Own the end-to-end lifecycle marketing strategy across prospect, trial, customer, and expansion journeys. • Design, build, and optimize multi-channel campaigns across email, in-app messaging, SMS, and marketing automation platforms. • Create nurture programs for prospects, free users, customers, and expansion opportunities. • Manage lifecycle automation infrastructure, including Customer.io, Claude, N8N, audience segmentation, behavioral triggers, lead scoring, workflow logic, and documentation. • Develop audience segmentation strategies based on personas, funnel stage, firmographics, product behavior, and use cases. • Partner with Product and Growth teams to improve onboarding, activation, feature adoption, and product-led growth initiatives. • Monitor lifecycle performance across engagement, conversion, activation, retention, expansion, MQL velocity, and pipeline influence. • Design and execute A/B tests across messaging, timing, offers, and customer journeys to improve business outcomes. • Collaborate cross-functionally with Marketing, Sales, Product, Customer Success, and Revenue Operations to align lifecycle programs with revenue goals. • Document processes, automation workflows, and lifecycle playbooks to support long-term scalability.

🎯 Requirements

• 3+ years of experience in Lifecycle Marketing, CRM Marketing, Growth Marketing, Demand Generation, or Marketing Automation within a B2B SaaS or high-growth technology company. • Demonstrated success building and optimizing automated customer journeys from strategy through execution. • Marketing Automation Experience with platforms such as: Customer.io, HubSpot, Marketo, Braze, Iterable, N8N, Claude, Codex, Similar marketing automation platforms. • Technical Skills Experience with: Salesforce, Segment, Amplitude, Landing page tools, Customer data platforms, Lead scoring models, Behavioral triggers, Segmentation frameworks. • Bachelor's degree or equivalent practical experience in Marketing, Growth, Revenue Operations, Lifecycle Marketing, or a related field.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities

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