Senior Product Marketing Manager – Marketing & Enablement Personas

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $117.7k - $185k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Seismic

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

💼 Consulting

🏥 Healthcare

Marketing • Consulting • Healthcare

Seismic is a digital platform that enables businesses to connect with their audiences seamlessly through innovative solutions such as QR codes, URL shortening, and analytics tracking. It simplifies the process of creating engaging content and building brand connections by offering tools for mobile-friendly landing pages, customizable QR codes, and comprehensive link management. Used by various industries, Seismic facilitates better engagement and communication with audiences, whether in retail, healthcare, or financial services.

📋 Description

• Define the platform story for marketing and enablement personas • Develop differentiated positioning, messaging, and value propositions for marketing and sales enablement personas • Connect Seismic and Highspot capabilities to customer outcomes and influence product strategy and roadmap • Define Seismic’s point of view on the future of enablement and AI’s impact on work • Own go-to-market strategy and execution for major product launches and releases • Translate new capabilities into value stories, coordinated go-to-market activities, field readiness, and measurable adoption and revenue goals • Lead go-to-market execution with business goals, strategies, tactics, and success measures • Create sales decks, brochures, demos, customer proof, and competitive guidance • Equip field teams with messaging, sales plays, proof points, demos, and competitive intelligence • Own go-to-market contribution to revenue goals and refine approaches using performance data and field feedback • Create thought leadership for marketing and enablement leaders • Partner across Marketing on campaigns, events, and practitioner communities • Represent the role at customer events and field training, including Seismic’s annual customer conference • Bring customer insights back into product stories and go-to-market strategy

🎯 Requirements

• B2B enterprise software product marketing management experience • Record of positioning and go-to-market strategies that deliver results • Ability to connect products, data, workflows, and people to business outcomes • Ability to develop clear product stories, positioning, messaging, and value propositions • Understanding of enablement and marketing leaders’ priorities, behavior change, and impact measurement • Experience using customer insight and market trends to shape a point of view or advance a category • Ability to build, measure, and improve go-to-market plays • Ability to use AI to improve the quality and scale of work • Credible writing and presentation skills for customers, executives, product teams, and revenue teams

🏖️ Benefits

• Benefits and perks for the whole self; benefits vary by country • Incentive plan eligibility in addition to base salary • Reasonable accommodation available as part of the application or recruiting process