Growth Marketing Manager, PLG

🕒 May 12

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Semgrep

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔒 Cybersecurity

☁️ SaaS

Cybersecurity • SaaS

Semgrep is an application security company that provides a SaaS AppSec platform focused on static application security testing (SAST), software composition analysis (SCA) for supply chain vulnerabilities, and secrets detection. It combines fast, code-aware rule-based scanning, community and managed rules, and AI-powered triage and fix recommendations to reduce false positives and integrate security feedback into developer workflows and CI/CD pipelines. Semgrep's products and engine are designed to help engineering and security teams automate, scale, and operationalize security across organizations.

📋 Description

• Develop and execute campaigns across paid, organic, and owned channels designed to drive awareness and free product sign-ups. • Own campaign strategy and messaging end to end, from concept through execution and reporting. • Build mini-campaigns tied to specific features, use cases, and product moments to drive targeted acquisition. • Own the growth landing page strategy, including building, testing, and optimizing pages focused on driving free sign-ups and feature usage. • Run A/B and multivariate tests across landing pages, CTAs, headlines, and page structure to continuously improve conversion rates. • Develop and own top-of-funnel messaging that speaks to developers and security engineers in a way that resonates. • Create and test content across formats including ads, landing pages, email, and organic social to drive awareness and sign-ups. • Build and maintain a structured experimentation roadmap: hypotheses, tests, results, and iteration. • Own top-of-funnel reporting: traffic, sign-up volume, channel performance, and campaign attribution. • Present performance and learnings to product and marketing leadership on a regular cadence.

🎯 Requirements

• 4+ years of experience in growth marketing at a B2B SaaS company with a developer or technical audience. • Hands-on experience running campaigns and experiments focused on driving free product sign-ups or trials. • Deeply data-driven with ability to instrument a funnel, run a test, and turn results into action. • Strong CRO instincts and experience optimizing landing pages, CTAs, and sign-up flows. • Comfortable owning messaging and content for a technical audience without needing a lot of direction. • Experience with paid social, paid search, and organic channels targeting developers or security practitioners. • Familiarity with tools like Marketo, Salesforce, and web analytics platforms to track and report on campaign performance.

🏖️ Benefits

• Competitive salary • Total compensation may include equity, variable compensation, and benefits. • Internal compensation bands that are used when discussing and negotiating salaries. • Competitive, market-aligned benefits program that meets or exceeds local market standards.