Digital Content Specialist II

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🔥 24 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Content Marketing Manager

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Seminole Gaming

WebsiteLinkedInAll Job Openings

10,000+ employees

🎲 Gambling

🏨 Hospitality

Gambling • Hospitality

Seminole Gaming is the gaming and casino operations arm of the Seminole Tribe of Florida. It operates Seminole Hard Rock Hotels & Casinos and five additional Seminole Casinos across Florida, and is recognized as an industry pioneer for opening the first high-stakes bingo hall and casino in the United States in 1979. The Tribe also acquired Hard Rock International in 2007. Seminole Gaming emphasizes diversity, equity and inclusion across its workforce and business operations.

📋 Description

• Produce high-quality content that engages target audiences, increases website traffic, and boosts brand awareness across Hard Rock’s websites from different lines of business • Develop and optimize content for our Unity by Hard Rock website and mobile app to enhance user experience and engagement • Follow SEO best practices to improve organic search rankings and drive traffic • Meet deadlines and deliver content that aligns with project specifications and marketing goals • Collaborate with UX/UI designers to integrate content seamlessly into website and app designs, ensuring a cohesive user experience • Dynamic content and personalization using real-time audience segmentation and targeting • Drive content optimization via ML model recommendations and AI (generative and real time personalization built into Adobe)

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field or equivalent professional experience • Experience with Adobe Experience Cloud suite and digital marketing tools, including Experience Manager (AEM), AEM Assets, Adobe Analytics, and Adobe Target, strongly preferred • Proven experience in digital content creation, CMS administration, digital/ecommerce, and SEO • Experience managing content across multiple websites and mobile applications • Hands-on experience with Adobe Analytics or a comparable platform, including building reports and interpreting content performance data • Practical experience applying UX/UI best practices to content design and presentation • Familiarity with Figma preferred • Hands-on familiarity with ML modeling and AI for building dynamic content, personalization and recommendations in web/app content

🏖️ Benefits

• comprehensive benefits package that allows our team members stay healthy • plan for their future • maintain a healthy work-life balance