Demand Generation Associate/Specialist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $120k / year

⏰ Full Time

🟡 Mid-level

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SentiLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔐 Security

💳 Fintech

💸 Finance

💰 $70M Series B on 2021-08

Security • Fintech • Finance

SentiLink is a company that partners with leading financial institutions to tackle identity theft and fraud at the point of application. Their solutions incorporate expert analysis and machine learning models to identify and manage fraud effectively. SentiLink targets various types of fraud including synthetic, identity theft, and first-party fraud, and provides flexible integration options such as APIs to suit diverse customer needs. With a focus on data security and a customer-centric approach, SentiLink delivers real-time insights and solutions to financial institutions and fintech companies, enhancing their ability to approve legitimate customers while minimizing fraud.

📋 Description

• Support the development and execution of demand generation campaigns aligned with business goals and target audiences • Execute campaign deliverables across email, webinar, website, and nurture channels • Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule • Use marketing automation tools to build and manage targeted campaigns • Support lead scoring, segmentation, and nurturing programs • Help improve the process for converting leads into qualified opportunities • Partner with the content team to develop relevant materials for different stages of the buyer’s journey • Maintain consistent messaging and branding across demand generation activities • Adapt content for email, landing pages, sales sequences, and other channels • Track campaign performance using marketing analytics tools • Prepare reports on lead volume, engagement, and conversion rates • Identify trends and recommend opportunities to improve campaign performance • Work closely with Sales to understand lead qualification criteria and support MQL handoff • Collaborate with cross-functional teams to coordinate campaign activities • Help manage relationships with external agencies and freelancers

🎯 Requirements

• 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS • Experience supporting or executing demand generation campaigns with measurable results • Familiarity with marketing automation platforms, CRM systems, and analytics tools • Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable • Experience coordinating integrated marketing campaigns across multiple channels • Strong written and verbal communication skills • Analytical mindset with the ability to interpret campaign data and identify trends • Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines • Familiarity with the fraud and risk solutions landscape is a plus • Must be U.S.-based and authorized to work in the United States

🏖️ Benefits

• Employer paid group health insurance for you and your dependents • 401(k) plan with employer match (or equivalent for non US-based roles) • Flexible paid time off • Regular company-wide in-person events • Home office stipend • Equity