Head of Marketing, B2B

🔥 19 hours ago

🇺🇸 United States – Remote

💵 $260k - $275k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SentiLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔐 Security

💳 Fintech

💸 Finance

💰 $70M Series B on 2021-08

Security • Fintech • Finance

SentiLink is a company that partners with leading financial institutions to tackle identity theft and fraud at the point of application. Their solutions incorporate expert analysis and machine learning models to identify and manage fraud effectively. SentiLink targets various types of fraud including synthetic, identity theft, and first-party fraud, and provides flexible integration options such as APIs to suit diverse customer needs. With a focus on data security and a customer-centric approach, SentiLink delivers real-time insights and solutions to financial institutions and fintech companies, enhancing their ability to approve legitimate customers while minimizing fraud.

📋 Description

• Build and lead a cohesive, high-performing marketing organization • Assess the team, place the right people in the right roles, clarify ownership, coach talent, and create accountability • Set marketing strategy and operating rhythm, including priorities, team structure, and investment • Own B2B marketing strategy and execution, driving qualified pipeline, conversion, revenue, and ARR growth • Define an efficient pipeline-generation philosophy • Develop and execute integrated campaign calendars and full-stack B2B campaigns • Run multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization • Partner with Sales on strategic account growth programs for large, complex enterprise organizations • Own brand and digital growth, including website strategy, conversion-focused content experiences, SEO, and AEO • Expand events, webinars, executive programs, and field marketing with clear ownership and revenue accountability • Build measurement and reporting around pipeline, conversion, revenue, and ARR • Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership • Report to the Chief Revenue Officer

🎯 Requirements

• 7+ years of B2B marketing experience • Significant experience in B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software business • Demonstrated success leading and developing marketing teams, including hiring, team design, coaching, performance management, and building a cohesive organization with clear ownership • Track record of building B2B pipeline programs contributing to meaningful revenue and ARR • Strong point of view on efficient pipeline generation and the right mix of campaigns, content, channels, sales partnership, events, partnerships, and team capabilities • Experience running integrated B2B campaigns and multi-touch nurture programs across multiple channels • Experience marketing to sophisticated enterprise buying committees and building strategic account growth programs • Hands-on experience with website strategy, SEO, AEO, content, brand, and conversion optimization • Strong commercial judgment in ambiguous, fast-moving environments • Experience partnering closely with enterprise Sales and executive stakeholders • Experience with Salesforce, HubSpot, Marketo, or similar platforms • Willingness to travel up to 25% • Candidates must be legally authorized to work in the United States and must live in the United States • Domain experience in fraud, identity, fintech, or financial services is a plus

🏖️ Benefits

• Bonus • Equity • Employer paid group health insurance for you and your dependents • 401(k) plan with employer match • Flexible paid time off • Regular company-wide in-person events • Home office stipend