Senior Lifecycle Marketing Manager

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SEON

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

🔐 Security

📋 Compliance

🔥 Funding within the last year

💰 $80M Series C - SEON on 2025-09

SaaS • Security • Compliance

SEON is an AI-driven fraud prevention and AML compliance platform that provides a unified, SaaS-based command center for detecting and preventing payment fraud, account takeover, synthetic identity and other financial crime. The company enriches identity, device and digital-footprint signals (900+ real-time signals) and combines rules-based and machine-learning risk scoring with identity verification, transaction monitoring, case management and automated regulatory reporting. SEON targets businesses such as fintechs, payments providers, iGaming and retail that need real-time fraud screening, KYC/AML workflows and scalable integrations via APIs.

📋 Description

• Own all new business email and CRM lifecycle programs, including nurture strategy, audience design, journey logic, and ongoing optimization. • Build lifecycle foundations from scratch, creating the programs, segmentation approach, and operating rhythm needed to support a scalable prospect journey. • Design, launch, and optimize campaigns that use personalization, segmentation, and automation to improve engagement, conversion, and pipeline influence. • Write and refine compelling email messaging that helps buyers understand SEON’s value, differentiators, and use cases across personas, industries, and segments. • Partner with Content and Product Marketing to identify messaging gaps and translate complex product information into practical, high-performing campaigns. • Develop hypotheses, run experiments across content, timing, targeting, and journey logic, and use results to improve lifecycle performance over time. • Build clear reporting that shows campaign performance, engagement trends, and how nurture contributes to broader revenue outcomes. • Work closely with Operations and Data teams to improve the CRM inputs that power strong segmentation, including areas like role, region, vertical, and company profile. • Help shape the CRM and lifecycle infrastructure so programs are scalable, data quality is strong, and execution is efficient. • Bring urgency and momentum to execution, balancing thoughtful strategy with the pace needed to get high-quality programs live quickly.

🎯 Requirements

• 5+ years of experience owning CRM or lifecycle marketing programs in a B2B SaaS or similar digital environment. • Proven experience building or significantly rebuilding lifecycle, nurture, or email programs rather than only optimizing a mature system. • Strong email writing and messaging skills, with the ability to turn complex product information into clear, effective campaigns. • Deep experience with segmentation, journey design, and behavioral targeting. • Strong analytical judgment and confidence evaluating campaign performance, buyer behavior, and lifecycle impact. • Experience working in CRM and marketing automation platforms, with the ability to use data to inform targeting, reporting, and optimization. • Ability to work cross-functionally with Content, Product Marketing, Operations, and Data to bring programs to life. • A strong bias toward action, with the urgency and ownership mindset to move quickly while maintaining quality.

🏖️ Benefits

• Offers Equity