Director, PR & Communications

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🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $145k - $160k / year

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

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ShopMy

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

🛍️ eCommerce

☁️ SaaS

Marketing • eCommerce • SaaS

ShopMy is a leading platform for creators to monetize their influence through product promotion on social media. It provides a simplified shopping experience for audiences via personalized digital storefronts. With features like enhanced affiliate linking and brand partnerships, creators can build lucrative relationships with over 47,000 brands. For brands, ShopMy offers access to an expansive network of elite creators, enabling streamlined interaction and performance tracking. The platform is designed to unlock growth opportunities and redefine creator-brand collaborations in the digital space.

📋 Description

• Build and lead ShopMy's earned media strategy across channels for Brands, Creators, and Shoppers • Identify stories, audiences, spokespeople, and channels, including traditional press, podcasts, speaking opportunities, and executive social • Build and leverage relationships with influential reporters and editors across business, technology, marketing, retail, fashion, and culture • Develop thought leadership strategy and platforms for founders and executives • Draft talking points and quotes, and schedule and prepare executives for interviews and speaking opportunities • Turn proprietary insights, product launches, partnerships, and milestones into repeatable media moments • Plan for and manage crisis communications, inbound press, timely commentary, and sensitive situations • Build and scale ShopMy’s PR function • Manage external PR agency relationships • Lead hiring of junior talent as necessary • Report to the Head of Marketing and work closely with company founders to turn priorities, data, product developments, and market trends into compelling stories

🎯 Requirements

• 8–10+ years in communications, specializing in earned media, ideally across agency and in-house roles • Strong media relationships in at least two areas: business and trade; creator and technology; or consumer and lifestyle • Strong editorial judgment for timely, relevant, and credible stories • Strong brand judgment and cultural credibility • Exceptional writing across pitches, executive briefs, quotes, bylines, and social content • Ability to set strategy while remaining hands-on with pitching, writing, and relationship development • Comfortable advising senior leaders and building a communications function from the ground up • Experience in technology, fashion, beauty, retail, performance marketing, or the creator economy

🏖️ Benefits

• Medical & Dental Coverage at 70% • Equity in ShopMy • Flexible PTO • 14 weeks of parental leave • Wellness & Social Stipend • Technology Stipend • Learning & Development Stipend • 401k program (3% automated contribution from ShopMy!) • Wellhub Membership • Company retreats • Opportunity to monetize your influence- all employees build out a ShopMy page! • Birthday PTO • Brand new NYC HQ office