Product Marketing Lead

🔥 22 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $135k - $165k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Shorthand

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

📣 Marketing

💼 Consulting

✈️ Travel

💰 Private Equity Round on 2021-04

Marketing • Consulting • Travel

Shorthand is a story design platform that simplifies the creation of engaging visual stories for web publishing. It enables users, including brands and media companies, to craft captivating content with a collaborative workspace featuring templates and powerful storytelling tools. Shorthand ensures high engagement through its platform, which supports various content types such as digital magazines, proposals, and internal communications, while providing built-in analytics and customization options to suit different publishing needs.

📋 Description

• Own Shorthand’s product story, including who it is for and how it is communicated • Shape positioning, segmentation, and core value propositions with company leaders • Develop understanding of buyers, users, market, and competitors and turn insights into company tools • Build messaging frameworks, use cases, and proof points supporting the sales-led motion • Work with customers to understand and communicate the value of Shorthand • Create sales narratives, objection handling, competitive positioning, decks, and one-pagers • Improve conversion of trial users into sales conversations • Lead product and feature launches end-to-end, including strategy, KPIs, narrative, and execution coordination • Bring customer, market, and competitive insight to pricing and packaging decisions • Maintain consistent voice and messaging across websites, product pages, sales materials, lifecycle emails, and in-product touchpoints • Partner with Product and Design on feature framing, naming, and customer introductions • Feed market insight and customer feedback into product strategy and roadmap discussions • Report to the VP of Growth & Marketing and partner with the CEO, Head of Sales, and Product team • Use Shorthand to demonstrate the product through launches and enablement

🎯 Requirements

• A bachelor’s degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience • At least 4 years in product marketing or a closely related role • Experience ideally in B2B SaaS or technology • Track record of independently driven positioning work • Experience supporting a sales-led motion with enterprise buyers • Experience creating sales enablement materials, including decks, one-pagers, and launch assets • Demonstrated success partnering with leadership and cross-functional teams, including Sales, Product, and Marketing • Outstanding writing and communication skills • Ability to write shippable copy for website headlines, product pages, launch emails, and sales decks • Ability to balance strategic thinking with hands-on execution • Passion for visual storytelling and communicating product value on the web • Links to at least two pieces of created work • Exceptional attention to detail • Collaborative approach • Proactive, resourceful self-starter • Ability to thrive in a fast-paced and demanding environment • High level of intellectual curiosity • Intrinsic motivation • Successful candidate must undergo a reference and criminal background check

🏖️ Benefits

• Fully remote working • Flexible hours • Allowance for a co-working space • True autonomy and freedom to grow the role • Home office setup allowance • Laptop and peripherals • Employee Option Plan for all team members • Health and Wellness fund • Coaching and counseling services • Paid parental leave • 401(k) plan • 100% employer-paid healthcare premiums for US-based team members • Annual learning allowance for professional development