Global Marketing Manager – Infectious Disease, Atellica Assays

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $137.9k - $189.6k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Siemens Healthineers

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

⚕️ Healthcare Insurance

🧬 Biotechnology

💰 $1.5M Grant on 2021-05

Healthcare • Healthcare Insurance • Biotechnology

Siemens Healthineers is a leading MedTech company focused on pioneering breakthroughs in healthcare. They offer a comprehensive portfolio that addresses the entire care continuum for serious diseases, including medical imaging, laboratory diagnostics, point-of-care testing, and digital health solutions. With a commitment to innovation, sustainability, and improving patient access to care, Siemens Healthineers collaborates with healthcare professionals and organizations globally to advance medical technology and enhance patient outcomes.

📋 Description

• Develop the global strategy for assigned Atellica Infectious Disease assays from opportunity assessment and product definition through launch, growth, and lifecycle management • Assess market potential, customer needs, competitive dynamics, and portfolio performance to recommend priorities, investments, and product enhancements • Build understanding of Infectious Disease testing needs across laboratories, health systems, and relevant stakeholders • Gather voice-of-customer and regional insights, identify unmet needs, and translate them into product requirements, market opportunities, and differentiated value propositions • Partner with R&D, Medical Affairs, Regulatory, Quality, and regional teams on product requirements, evidence needs, claims, and launch plans • Represent the market and customer perspective at development and portfolio decision points and help resolve trade-offs affecting customer value and commercial success • Lead global positioning, messaging, launch planning, and readiness for assigned assays • Develop customer-facing content, sales tools, training, and campaign strategies for regional adaptation • Coordinate across assays, analyzers, automation, and informatics to present an integrated customer offering • Monitor competitor portfolios, testing practices, and market trends • Develop competitive selling guidance and support pricing and value discussions • Track launch performance, adoption, and customer feedback to refine plans and identify growth opportunities

🎯 Requirements

• 5+ years of progressive marketing, product management, or commercial experience in in-vitro diagnostics (IVD), laboratory medicine, or a closely related diagnostics space • Experience contributing to portfolio strategy, product development, global or regional launches, and post-launch growth • Ability to turn complex clinical and technical information into clear customer value propositions and effective commercial tools • Demonstrated success leading work across functions and influencing stakeholders without direct authority • Experience with infectious disease assays, immunoassay, or core laboratory diagnostics (preferred) • Experience developing market assessments, business cases, pricing recommendations, or product forecasts (preferred) • Global or international marketing experience, including collaboration with regional commercial teams (preferred) • MBA or advanced degree in business, life sciences, or related discipline (preferred) • Ability to work with controlled technology in accordance with US export control law

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • 401(k) retirement plan • life insurance • long-term and short-term disability insurance • paid parking/public transportation • paid time off • paid sick and safe time • Remote work • Travel up to 10%