Lead Growth Marketer

🕒 October 1

🗻 New Hampshire – Remote

🗻 New Hampshire – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SIG SAUER, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏭 Manufacturing

💼 Consulting

🎖️ Defense

Manufacturing • Consulting • Defense

SIG SAUER, Inc. is an American firearms manufacturer and retailer that designs, engineers, and produces pistols, rifles, ammunition, electro-optics, suppressors, and related accessories. The company serves consumer, law enforcement, and military customers, operates a direct-to-consumer e-commerce store and branded retail/experience centers, and provides training, warranty, and custom services.

📋 Description

• Own growth initiatives for SIG CONNECT, SIG SAUER’s mobile training platform • Drive acquisition, engagement, retention, and subscription growth • Establish measurement, attribution, marketing infrastructure, and repeatable acquisition programs • Develop and execute growth initiatives across paid, organic, influencer, partnership, and lifecycle channels • Own the customer lifecycle, including acquisition, onboarding, in-app messaging, promotions, lifecycle marketing, push notifications, and win-back campaigns • Collaborate with Product, Engineering, Design, Sales, Customer Success, and Marketing teams • Manage and optimize investments across Meta, Google, YouTube, TikTok, Reddit, and emerging platforms • Improve CAC, conversion rates, and marketing efficiency through testing and optimization • Own creative testing, landing page optimization, and CRO initiatives • Develop scalable social-first content, short-form video, creator content, and user-generated content strategies • Identify and scale creator, influencer, and strategic partnerships • Drive SEO and AI search optimization strategies and scalable content programs • Measure and report performance across the marketing funnel • Use AI tools for content creation, research, campaign optimization, reporting, and workflow automation • Drive subscriber growth, digital revenue, organic traffic, and social engagement • Establish rapid testing and experimentation across acquisition channels • Participate in continuous improvement, problem-solving, 5S workplace, safety, and ISO activities

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred; or equivalent years of experience • 7+ years of digital marketing, growth marketing, or performance marketing experience • Experience scaling consumer mobile applications, subscription businesses, SaaS products, or other digital products • Experience with mobile growth strategies including app acquisition, App Store Optimization (ASO), lifecycle marketing, and subscription conversion • Strong expertise in paid acquisition and performance marketing • Experience with Google Analytics 4, Firebase, AppsFlyer, RevenueCat, HubSpot, Klaviyo, or similar tools • Experience building social-first content and creator programs • Demonstrated success improving growth metrics through experimentation, optimization, and performance-driven marketing initiatives • Excellent written and verbal communication skills with ability to influence cross-functional teams and present performance insights to leadership • Hands-on experience using AI tools to improve marketing performance and productivity • Ability to complete tasks as assigned in a timely manner • Requires little to no supervision • Ability to lift up to 25 pounds • Must wear required PPE where required • Must comply with EH&S training requirements and SIG SAUER security mandates

🏖️ Benefits

• Willingness to travel occasionally, up to 20%, for team collaboration, product planning, customer visits, and industry events • Significant visibility, ownership, and long-term career growth • SIG SAUER is certified a Great Place to Work™