Senior Manager / Director, Demand Generation

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Simetrik

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💸 Finance

💳 Fintech

💰 $55M Series B on 2024-02

SaaS • Finance • Fintech

Simetrik is a company that provides a SaaS platform focused on simplifying, scaling, and automating financial control for businesses. Using No Code and AI technologies, Simetrik empowers financial teams to automate processes such as reconciliations and account management, thereby reducing financial risk and enhancing efficiency. With robust, scalable, and flexible systems supported by Big Data and AI, the platform allows for the centralization of information from various sources, providing real-time insights and data-driven decisions. Simetrik's solutions are particularly valuable for industries with high transaction volumes and the need for rapid innovation, such as banks, neobanks, retail, and e-commerce. Simetrik enables businesses to optimize financial management and focus on strategic growth with its integrated and secure technological approach.

📋 Description

• Build Simetrik's US demand engine from the ground up. • Own the US field calendar, ABM and the Experience Club program. • Manage PR and media relations, organic LinkedIn presence at the demand-gen layer. • Negotiate sponsorships and own post-event SAO conversion. • Build and run named-account programs for tier-1 US targets. • Stand up and run Simetrik's US executive community. • Manage the US PR agency and build Simetrik's presence in industry networks. • Own the demand-gen surfaces of simetrik.com and partner with GTM Engineering on demand funnel.

🎯 Requirements

• 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software. • Direct experience running ABM and field motions for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level. • Track record building and running an executive community (CFO Club, advisory group, or equivalent) from zero. You know what makes the second meeting happen. • Owned a tier-1 US conference presence end to end (speaking, sponsorships, side events, hosted dinners) and defended a post-event pipeline number to a CRO or COO. • Managed a US PR agency and tier-1 fintech or banking journalist relationships. • Comfortable operating as a senior IC. You ship the work, you do not delegate it, and you build the function before you build a team around it. • Working knowledge of payments, banking operations, or financial controls. You can talk to a Head of Payments or a CFO without a glossary. • Bias for AI-native execution: agentic workflows, AI-assisted creative, AI-powered research, AI-enabled account intelligence. • Direct experience reporting US marketing-sourced pipeline to a VP, CRO, or COO in a weekly forecast call.

🏖️ Benefits

• N/A