Director, Demand Generation – ABX

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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SimSpace

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

🔒 Cybersecurity

☁️ SaaS

🏛️ Government

🔥 Funding within the last year

💰 $39M Venture Round - SimSpace on 2025-10

Cybersecurity • SaaS • Government

SimSpace is a cybersecurity company that provides a realistic, intelligent cyber range platform for training, testing, and validating security teams, tools, and AI agents. Its platform enables live-fire exercises, threat emulation (full kill-chain and atomic), validation of controls and agentic workflows, and disaster recovery and compliance testing; it is used by enterprises and government customers to build cyber readiness and resilience. Founded by experts from U. S. Cyber Command and MIT Lincoln Laboratory, SimSpace focuses on upskilling individuals, strengthening teams, and evaluating AI-driven defenses in realistic, production-like simulations.

📋 Description

• Develop and lead the global demand generation strategy, aligning campaigns, content, and channels to SimSpace's growth goals • Help define the AI Proving Grounds category and build market awareness through integrated campaigns, thought leadership, and engagement • Partner with Product Marketing to translate positioning and messaging into key campaign themes and targeted demand programs • Align marketing and sales around campaign priorities, target audiences and revenue goals • Own pipeline contribution targets and demand gen performance across the funnel • Forecast and report on pipeline, revenue impact, conversion rates and sales velocity • Partner with Sales leadership to align on lead quality, account prioritization, territory strategy, and pipeline goals • Use intent signals, audience insights, and experimentation to improve conversion rates and pipeline efficiency • Lead account-based marketing programs for priority accounts in partnership with Sales and Product Marketing • Lead content strategy across the buyer journey, ensuring campaigns are supported by relevant, high performing content, and a consistent brand voice • Manage the demand generation budget across paid media, content, events, and agencies • Oversee agency and vendor relationships and evaluate performance against business goals • Build and lead a high-performing demand generation team spanning campaign management, content, and digital marketing • Leverage AI and automation to reduce friction across the funnel and improve marketing efficiency • Partner with Operations to optimize lead flow, website conversions and nurture programs that turn engagement into qualified pipeline

🎯 Requirements

• 15+ years of B2B SaaS demand generation experience across high-growth and enterprise environments. • Proven track record of building pipeline and driving measurable revenue outcomes. • Experience developing content strategies in partnership with Product Marketing. • Deep expertise in account-based marketing and data-driven targeting strategies. • Strong partnership with Sales leadership and a history of improving pipeline conversion and lead quality. • Experience building, managing, and developing high-performing teams. • Experience managing multi-million-dollar marketing budgets and forecasting pipeline impact. • Executive presence with the experience communicating strategy and performance and investment recommendations to executive leadership. • Experience with modern demand gen and marketing technology platforms, such as 6sense, Demandbase, Bombora, ZoomInfo, HubSpot, Marketo, and Salesforce. • MBA or equivalent experience preferred.

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one! • Access to company-paid counseling, coaching, and resources for you and your family through Spring Health. • Plan for your future with a 401(k)-retirement savings plan featuring a company match. • Take the time you need with unlimited vacation and dedicated health & wellness days. SimSpace provides flexible solutions to meet the diverse work-life needs of team members. • Paid leave plans to support you and your loved ones during life’s most important moments. • Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success. • Earn $1,500–$3,500 for every qualified hire through our employee referral program. • Full- and partial- subsidized membership plans and equipment discounts to help you reach your personalized fitness goals.