Director of Social Media – Medical Aesthetics

🔥 7 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $160k - $200k / year

⏰ Full Time

🔴 Lead

💕 Social Media Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

SkinSpirit

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🏥 Healthcare

💄 Beauty

🧘 Wellness

💰 Private equity on 2022-11

Healthcare • Beauty • Wellness

<SkinSpirit> is a national chain of medical aesthetic clinics offering physician-led cosmetic and skin health services. They provide injectables (Botox, Dysport, dermal fillers), laser and light therapies, body contouring (CoolSculpting, CoolTone), facials, peels, microneedling, and medical-grade skincare products and retail across 50+ locations, emphasizing trained medical professionals, safety, and visible results.

📋 Description

• Design the operating model for an internal social media agency serving 500+ providers, including service tiers, intake, and prioritization • Build and lead a team of social strategists, content creators, editors, and production resources • Decide which capabilities to hire in-house versus source from contractors • Set the agency’s budget, goals, and roadmap, and report performance to leadership • Create playbooks, content calendars, templates, caption and hook libraries, and brand-approved asset libraries • Develop training and coaching programs covering content creation, on-camera presence, platform best practices, and patient engagement • Organize content production, including in-clinic shoots, before-and-after photography standards, and video • Identify and invest in high-potential providers and build a bench of provider creators • Translate provider content into brand and paid opportunities • Lead SkinSpirit’s enterprise social media strategy across consumer and industry audiences • Develop and manage a robust content production pipeline • Manage social media agencies and contractors • Oversee content strategy and execution across Instagram, TikTok, and YouTube • Own the social content calendar across campaigns, launches, trends, treatment and provider education, and always-on storytelling • Partner with the VP of Brand & Creative to deliver elevated, on-brand, platform-optimized social content • Collaborate with PR and Growth Marketing leaders to align social with PR moments, launches, promotions, and paid campaigns • Drive social analytics, social listening, and performance reporting, translating results into recommendations for senior leaders • Lead, mentor, and elevate a team of two • Evaluate and test emerging platforms, features, formats, and AI tools

🎯 Requirements

• 5+ years of experience in social media marketing, including leading social strategy for a consumer brand • Experience in beauty, aesthetics, wellness, or healthcare preferred • Proven people management experience, with a track record of leading, coaching, and developing high-performing teams • Deep expertise across Instagram, TikTok, and YouTube • Strong understanding of platform algorithms, formats, and best practices • Proven track record of building content strategies and editorial calendars that drive brand awareness, engagement, and community growth • Hands-on experience in social analytics, reporting, and social listening tools such as Sprout Social and Archive • Ability to set long-term vision and support execution details • Excellent communication and collaboration skills; ability to influence cross-functional partners and present to senior leaders • Deep curiosity and passion for staying current on social trends, culture, and changing platform dynamics • Bachelor’s degree required • Prolonged periods of sitting at a desk and working on a computer • Ability to occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, kneel, crouch or crawl, talk and hear

🏖️ Benefits

• Generous employee discounts • Friends & Family discounts • Beautiful working environment with a stellar team • Paid holidays • 401k plan with a company match program • Medical insurance for full-time employees (24+ hours/week) • Vision insurance for full-time employees (24+ hours/week) • Dental insurance for full-time employees (24+ hours/week) • Equal opportunity employment