Social Media Creative Content Manager

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SkinSpirit

201 - 500 employees

Founded 2003

💄 Beauty

🧘 Wellness

💰 Private equity on 2022-11

Beauty • Wellness

<SkinSpirit> is a national chain of medical aesthetic clinics offering physician-led cosmetic and skin health services. They provide injectables (Botox, Dysport, dermal fillers), laser and light therapies, body contouring (CoolSculpting, CoolTone), facials, peels, microneedling, and medical-grade skincare products and retail across 50+ locations, emphasizing trained medical professionals, safety, and visible results.

📋 Description

• Refine and strategically evolve SkinSpirit’s social media identity—primarily on Instagram, TikTok, Facebook, and YouTube • The ideal candidate is a high-concept thinker who can pitch original, trend-forward campaigns, moving beyond standard industry templates to create 'must-watch' content that differentiates our brand • Monitor the pulse of social and platform guideline updates • Increase social media engagement and followers across platforms • This role will take an active lead in social listening and community management, fostering real-time dialogue with our audience to drive brand loyalty and identify emerging consumer trends • Manage social media content calendars, connecting with internal teams for alignment and planning purposes • Partner with creative team in the creation of written and visual content across platforms that is based on social media best practices and current trends—brief the team with platform-ready copy and visual direction or inspo • Responsible for translating complex clinical treatments and medical-grade skincare protocols into digestible, platform-specific content that maintains brand authority while remaining highly engaging • Consistently produce strong hooks and generate original ideas in monthly briefings • Build brand community through strategic and tactical actions including giveaways, influencer relationships, creator programs, ambassador program, collabs, and active community management • Support 61+ clinic teams through monthly office hours and social media onboarding training initiatives • Monitor key performance indicators (KPIs) such as link clicks, likes, and other metrics of social media marketing campaigns and use these insights to determine future activations • Monitor and analyze trends and competitor performance • Collaborate with internal partners across teams • Workflow Management: Responsible for auditing and optimizing our internal content production pipeline • Assist with other duties and special projects as assigned

🎯 Requirements

• High School Diploma required; Bachelor’s degree in related field preferred • 2+ years of proven expertise in social media marketing and social media platforms • Previous experience as an in-house or dedicated Social Media Manager at a national consumer brand is strongly preferred • Experience in beauty, medical aesthetics or similar industry strongly preferred • Strong social media content creation skills including but not limited to writing, design and video skills • Must be proficient in mobile-first video production (Short-form video/Reels/TikTok/Edits), with an eye for high-end visual storytelling that aligns with our premium brand aesthetic. • Understanding of video editing and content scheduling platforms • Ability to study and interpret marketing analytics • Excellent organizational skills with high attention to detail, with the ability to monitor multiple social media platforms concurrently and prioritize tasks effectively and meet deadlines • Ability to work well autonomously and within a team in a fast-paced environment • Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and external contractors • Adept at community building and keeping calm under high-pressure online interactions • Proficiency in Microsoft Office and ability to quickly learn new technology platforms

🏖️ Benefits

• We offer a competitive benefits package which includes generous employee discounts • Friends & Family discounts • Beautiful working environment with a stellar team • Paid holidays • 401k plan with a company match program • For full-time employees we offer Medical, Vision, and Dental insurance

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