Senior Manager, Performance Creative Strategy – Fanatics Markets

Job not on LinkedIn

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $70 - $80 / hour

⏳ Contract/Temporary

🟠 Senior

🎨 Creative Strategist

👻 Ghost score 0%

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Sky Betting & Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🎲 Gambling

🎮 Gaming

👥 B2C

Gambling • Gaming • B2C

Sky Betting & Gaming is a UK-based consumer-facing betting and online gaming operator. Now part of Flutter UK & Ireland and the wider Flutter Entertainment group, the brand is presented alongside Betfair, Paddy Power, PokerStars and tombola as a market-leading provider of trusted entertainment to millions of customers. The company emphasizes responsible play, customer experience and uses digital platforms (web and apps) to deliver betting and gaming services, with operational presence in Leeds and registration under Flutter Entertainment plc.

📋 Description

• Shape strategic priorities, audience opportunities and the learning agenda behind Fanatics Markets performance creative • Uncover fan insights, hooks and angles; translate them into briefs for the internal creative team • Drive Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle • Build and maintain the Markets creative variation framework • Own the testing agenda and run high-velocity testing across hooks, openers, formats, offers and creators • Partner with Media and Analytics to track performance, identify winners and fatigue, and apply learnings • Write test readouts and maintain a learnings library for Markets audiences • Support brand and full-funnel campaign briefs with performance requirements • Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions • Source fan insights, competitor ad libraries, creator content and platform trends • Share performance learnings and recommendations in GTM forums and monthly reviews • Collaborate with OSB Performance Creative, Creative Studio, Integrated Marketing, Media, Analytics, CRM, affiliate, Legal, Compliance and Creative Operations teams • Deliver a testing agenda within 30 days, a documented creative variation framework, a testing and learnings rhythm, briefs and readouts, and handover documentation within six months

🎯 Requirements

• 5+ years of experience in creative strategy, performance creative or brand strategy, ideally within a fast-growing D2C brand, mobile app, sports, gaming or entertainment business • Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it • Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats • Hands-on experience running creative testing programs at volume • Strong analytical skills, with the ability to read performance data and translate it into clear recommendations • Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to a performance readout • Experience working across matrixed teams and influencing work you don't directly own • Able to ramp quickly and deliver within a fixed-term engagement • Willingness to travel occasionally for team meetings and Fanatics events

🏖️ Benefits

• Occasional travel for team meetings and Fanatics events • Benefits information provided at https://benefitsatfanatics.com/ • Potential in-person cultural immersion: Launching into Better: LIVE for eligible full-time, non-seasonal hires

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