Director of Performance Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $210k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 7%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Skylight

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🏭 Manufacturing

📣 Marketing

💼 Consulting

💰 Venture Round on 2020-09

Manufacturing • Marketing • Consulting

Skylight is a company that offers digital picture frames and calendar devices designed to bring families together and simplify household organization. Their products include a Skylight Frame, which allows users to share photos and videos with loved ones through an anti-glare touchscreen display, and the Skylight Calendar, which displays everyone's schedules in one interactive device. These products are easy to set up, do not require a subscription, and aim to keep users connected and organized. Skylight frames and calendars are touted as great gifts, especially for keeping family memories alive and ensuring ease of communication among multiple family members.

📋 Description

• Own core digital acquisition channels for Skylight Calendar • Manage an eight-figure budget across Meta, Google, TikTok and AppLovin • Optimize spend to maximize growth while meeting blended and channel-level CAC and contribution targets • Build monthly, quarterly and promotional spend plans tied to revenue, inventory and margin goals • Design campaign structures for algorithmic performance and oversee optimization strategy • Manage small teams executing channel plans and provide hands-on adjustments as needed • Test new channels and tactics using hypotheses, success criteria and scaling thresholds • Own the roadmap for digital incrementality testing, including geo-holdouts and lift studies • Reconcile platform reporting with incrementality, MMM and post-purchase survey data • Evaluate halo effects across retail, Amazon and DTC sales • Partner with ecommerce to test funnels and optimize conversion rate • Set creative priorities and resourcing with creative, brand and product marketing teams • Oversee a high-velocity creative testing program • Collaborate with channel leads on testing roadmaps for audiences, messaging and offers • Lead and develop media buyers and analysts • Manage agency and platform partners • Explain performance changes, causes and next steps to leadership • Report to the Director of Growth

🎯 Requirements

• 8+ years in performance marketing, with 3+ years in a growth leadership role at a consumer brand • Strong paid social and paid search competency at scale • Has managed an eight-figure annual budget across Meta, Google and at least one other channel, allocating spend based on marginal returns • Has designed and run incrementality tests and used MMM or causal measurement to make spend decisions • Deep fluency in unit economics: CAC, MER, contribution margin, payback and LTV • Strong creative instincts, with the ability to turn performance data into briefs that produce winning ads • Strong technical understanding of signal infrastructure, including pixels, Conversions API, server-side tracking and first-party data • Comfortable pulling your own data; SQL or BI tools like Omni or Looker are a plus • Omnichannel experience where digital spend supports retail, or experience with hardware plus subscription businesses is a bonus • Must be based in the United States; the company hires across the U.S.

🏖️ Benefits

• Competitive Salary + Equity Package • 401K matching • Wellness, learning, and home-office budgets • Health, Dental & Vision Medical Plans • Tremendous autonomy to set the direction of your work • Unlimited PTO • Company holidays on the first Friday of every month (Excluding November, December, and January)