Retail Digital Marketing Manager

🕒 April 11

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Skylight

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🔧 Hardware

👥 B2C

🛒 Retail

💰 Venture Round on 2020-09

Hardware • B2C • Retail

Skylight is a company that offers digital picture frames and calendar devices designed to bring families together and simplify household organization. Their products include a Skylight Frame, which allows users to share photos and videos with loved ones through an anti-glare touchscreen display, and the Skylight Calendar, which displays everyone's schedules in one interactive device. These products are easy to set up, do not require a subscription, and aim to keep users connected and organized. Skylight frames and calendars are touted as great gifts, especially for keeping family memories alive and ensuring ease of communication among multiple family members.

📋 Description

• Own Skylight’s digital presence across retailer websites including Walmart, Target, and Costco —ensuring best-in-class product detail pages (PDPs), brand stores, and on-site content. • Lead retailer-specific digital merchandising strategy, including SEO optimization, keyword strategy, content testing, and conversion rate optimization • Manage and optimize retail media investments across platforms such as Walmart Connect, Target Roundel, and Best Buy Ads to drive traffic and sales • Partner with Sales to align on key business priorities, promotional calendars, and product launches, translating them into high-performing digital campaigns • Develop and execute retailer-specific activation plans, including seasonal campaigns, product launches, and promotional events. • Collaborate with Creative to develop and adapt digital assets tailored to each retailer’s platform and audience, as well as leveraging best in class content, campaigns and key learnings. • Monitor performance across retailer platforms, including traffic, conversion, share of search, and content effectiveness—turning insights into actionable optimizations • Build and maintain a testing roadmap across PDP content, A+ content, media tactics, and promotional strategies to continuously improve performance • Partner with Analytics and Finance to track ROI, measure incrementality, and inform future investment decisions • Strengthen relationships with retailer media and merchandising teams to unlock new opportunities for visibility and growth. • Develop and manage a retailer media budget for each major retail channel, with inputs from Sales on revenue expectations and Finance around CPA targets. • Create KPIs and measurement tools for evaluating marketing spend and tactics employed in effectiveness of building : 1) Sales, 2) Brand awareness and 3) Competitive landscape positioning. • Develop and execute Retail Influencer and Affiliate programs for Walmart, Target, Costco and Best Buy.

🎯 Requirements

• 4–6+ years of experience in eCommerce, digital marketing, retail media, or shopper marketing—preferably with hands-on experience managing retailer.com channels • Deep expertise in retail media platforms such as Walmart Connect, Target Roundel, and/or Best Buy Ads. • Highly data-driven, with strong experience analyzing performance metrics like conversion rate, ROAS, share of search, and digital shelf health • Understanding of digital merchandising fundamentals, including PDP optimization, content strategy, ratings & reviews, and search ranking factor. • Experience managing cross-functional initiatives with Sales, Creative, and Analytics teams • Comfortable owning budgets and optimizing spend based on performance and business priorities • Ability to thrive in a fast-paced environment and can balance strategic thinking with hands-on execution • Clear communication skills and ability to translate data into compelling insights and recommendations • Some travel required to retailer meetings and company events

🏖️ Benefits

• Competitive Salary + Equity Package • 401K matching • Wellness, learning, and home-office budgets • Health, Dental & Vision Medical Plans • Tremendous autonomy to set the direction of your work • Unlimited PTO • Company holidays on the first Friday of every month (Excluding November, December, and January)