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Marketing Technology Automation Manager

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🕒 2 days ago

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Logo of SNHU Careers

SNHU Careers

10,000+ employees

Founded 1932

📚 Education

đŸ€ Non-profit

🎯 Recruiter

Education ‱ Non-profit ‱ Recruitment

SNHU Careers is the careers and hiring portal for Southern New Hampshire University, a nonprofit institution focused on transforming learners’ lives. The site promotes the university’s mission-driven culture, inclusive values, employee benefits (including remote work options and paid time off), and a wide range of job categories from academics and teaching to business operations, student support, marketing, and campus roles. It encourages talent community sign-ups and highlights professional development, diversity and equity initiatives, and flexible work arrangements.

📋 Description

‱ Collaborate with internal partners to understand their challenges and project requirements. ‱ Use insights to adapt and support student/prospect communications, with a focus on optimizing the student experience through relevance and personalization. ‱ Ensure the compatibility of applicable components for efficient operation and seamless integration within the marketing tech stack. ‱ Review marketing systems and operations to identify opportunities for improvement, and contribute to enhancements that support efficiency and streamlined daily work. ‱ Advance previously identified marketing automation initiatives, prioritizing work that improves student engagement and success. ‱ Apply hands-on experience in Journey development, automations, and SQL. ‱ Offer technical support and promote a cooperative environment toward the successful completion of projects. ‱ Verify and test the scalability and longevity of solutions, using an approach focused on identifying and addressing potential issues early. ‱ Monitor solutions and perform necessary maintenance operations for any related solutions. ‱ Document operationalization instructions, design specifications, and other related information. ‱ Maintain comprehensive records to support effective future reference and knowledge transfer. ‱ Foster learning and growth within the team. ‱ Stay up to date with industry trends and developments, to help promote a culture of learning and innovation within the team. ‱ Improve the student experience through the strategic use of marketing technology and engagement strategies. ‱ Manage continued adoption of Marketing Cloud and other tools within our marketing technology stack, ensuring that the platform remains an important tool in the marketing strategy. ‱ Attendance, punctuality, and reliability are essential functions of this role. ‱ Other responsibilities as assigned.

🎯 Requirements

‱ 5+ years of marketing automation experience, to include developing journeys ‱ 5+ years of experience managing marketing technology solutions such as system integrations and journeys ‱ 3+ years of CRM experience ‱ 5+ years of experience coding email and landing pages through use of HTML, SQL, & Ampscript ‱ Bachelor's degree ‱ Understanding of APIs and coding languages like JavaScript. ‱ Knowledge of dependencies across complex systems

đŸ–ïž Benefits

‱ High-quality, low-deductible medical insurance ‱ Low to no-cost dental and vision plans ‱ 5 weeks of paid time off (plus almost a dozen paid holidays) ‱ Employer-funded retirement ‱ Free tuition program ‱ Parental leave ‱ Mental health and wellbeing resources

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