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Snowball

1 - 10 employees

📣 Marketing

💼 Consulting

📱 Media

Marketing • Consulting • Media

Snowball is a company that specializes in creating must-watch YouTube content to drive brand loyalty. With over 60 million subscribers and $300 million revenue driven, Snowball offers a comprehensive service from hiring and coaching to ideation and production. The company is built with accomplished creatives who have extensive experience in building successful YouTube series. Snowball has contributed to numerous high-profile content successes, achieving over 50 billion views and numerous Emmy nominations. The company is dedicated to transforming content capabilities with a methodology that enables YouTube creatives to independently lead within 12-18 months, thereby achieving significant business impacts, such as high click-through rates and subscriber growth.

📋 Description

• Own the creative vision end to end for every assigned video • Develop formats, mechanisms, and structure with the Snowball team • Build and present creative outlines covering intros, title cards, format beats, insights, and outros • Build shot lists and set the visual vision for filming locations • Attend casting calls and align talent on creative needs and expectations • Identify props, set decoration, and on-set assets such as clips, images, and music • Partner with the DP to establish the look and technical expectations for each shoot • Ensure videos follow Snowball’s YouTube best practices for titles, thumbnails, hooks, value, retention, and insights • Devise and execute creative elevations and confirm all required elements are captured • Direct all creative on set • Build paper-cuts and edit outlines • Guide editors through every cut and own creative notes • Incorporate Snowball and brand-partner notes in Frame.io within one day of receiving a cut • Maintain consistency across episodes, formats, and recurring series

🎯 Requirements

• 5+ years directing video content with a strong storytelling portfolio (required) • YouTube experience strongly preferred • Proven track record developing high-performing formats and creative concepts • Strong understanding of YouTube pacing, structure, retention tactics, and platform best practices • Experience directing educational, narrative, branded, or documentary-style long-form content • Experience running a set and directing talent, crew, and DPs • Fluency in post-production, including paper-cuts, precise edit notes, and editor guidance • Comfort working in fast-paced environments with competing client priorities and tight timelines • Clear, direct communication with producers, editors, strategists, and brand stakeholders • Strong attention to detail and organization across pre-production documents, shot lists, and asset needs • Passion for YouTube and curiosity about content performance

🏖️ Benefits

• Contract engagement with a clear path to full-time hire • Remote-Hybrid flexible • Direct mentorship from the co-founders • Ground-floor opportunity at a fast-growing company

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