Video Director

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Snowball

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

💼 Consulting

📱 Media

Marketing • Consulting • Media

Snowball is a company that specializes in creating must-watch YouTube content to drive brand loyalty. With over 60 million subscribers and $300 million revenue driven, Snowball offers a comprehensive service from hiring and coaching to ideation and production. The company is built with accomplished creatives who have extensive experience in building successful YouTube series. Snowball has contributed to numerous high-profile content successes, achieving over 50 billion views and numerous Emmy nominations. The company is dedicated to transforming content capabilities with a methodology that enables YouTube creatives to independently lead within 12-18 months, thereby achieving significant business impacts, such as high click-through rates and subscriber growth.

📋 Description

• Develop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy • Write scripts and develop concepts, episode outlines, interview structures, and production plans • Run production logistics end-to-end • Direct hosts, students, faculty, and guests to capture authentic, engaging performances • Partner closely with editors to shape story structure, pacing, and creative vision throughout post-production • Collaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals • Manage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio • Continuously refine creative formats based on YouTube performance, audience insights, and best practices • Maintain a high creative bar while balancing efficiency, organization, and scalability • Partner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement

🎯 Requirements

• 5+ years of experience producing and directing YouTube or digital-first content • Strong portfolio demonstrating exceptional storytelling and creative leadership • Strong writing skills, from scripts to interview outlines to thumbnail and title concepts • Experience leading productions from concept through final delivery • Excellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident • Strong project management and organizational skills with experience managing multiple productions simultaneously • Collaborative mindset and experience working cross-functionally with creative, production, and marketing teams • Confidence providing creative feedback throughout production and post-production • Passion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box. • Bonus: Experience producing educational, career, or personal-transformation content • Bonus: Experience working with higher education, edtech, or mission-driven brands • Bonus: Deep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement • Bonus: Experience helping build or grow YouTube channels

🏖️ Benefits

• The mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that. • Curiosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content. • Collaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft. • You'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes.