Freelance Paid Advertising Specialist

🔥 13 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $55 - $85 / hour

⏳ Contract/Temporary

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Sofar Sounds

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

📱 Media

Media • Entertainment

Sofar Sounds is a global music events company that offers intimate concerts in unique locations around the world. It connects artists with audiences in private or unusual settings, allowing for close and personal musical experiences. Sofar Sounds creates memorable events that prioritize the music and the connection between the performers and the audience. These unique concerts are often held in living rooms, rooftops, and other non-traditional venues, making live music more accessible and engaging.

📋 Description

• Own the end-to-end execution of campaigns across Meta and TikTok, from build to launch, ensuring correct setup across objectives, budgets, targeting, placements, exclusions, and tracking • Track pacing daily against contracted delivery guarantees (impressions/views), flagging under- or over-delivery risk early enough to act on it • Reallocate budget and adjust targeting/placements in real time to protect guaranteed numbers when a campaign is off-pace • Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene • Maintain a live tracker of guaranteed vs. delivered metrics across all concurrently running brand campaigns • Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required) • Collaborate with internal teams (e.g., Sales, Content, Operations) to ensure integrated delivery

🎯 Requirements

• 2-3 years of experience working with paid social platforms, primarily Meta, with exposure to Google and/or TikTok • Experience with guaranteed-delivery campaigns • Experience managing multiple concurrent campaigns for different clients/brands • Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets) • Excellent communication and teamwork skills • Organised, reliable, and able to run execution without constant oversight • Comfortable with variable workload