Senior Search Engine Marketing Manager – Observability

🕒 September 11

🌲 North Carolina, Texas, +1 more states – Remote

🌲 North Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

📈 SEO Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SolarWinds

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

SolarWinds is a provider of IT infrastructure and operations management software that helps organizations monitor, observe, and manage hybrid IT environments. Its portfolio includes monitoring and observability, database performance, incident response, and IT service management (ITSM) tools, offered as SaaS and self-hosted solutions with AI and automation features to improve operational resilience and speed incident response.

📋 Description

• Own the global SEM strategy for SolarWinds’ Observability business unit • Set the vision and roadmap for paid search-driven customer acquisition, lead generation, and pipeline growth • Develop and execute short- and long-term SEM growth plans • Manage annual and quarterly paid search budget planning, pacing, and forecasting • Oversee campaign structure, keyword strategy, bidding models, and creative optimization across Google Ads and Microsoft Advertising • Create ad copy, manage bids, and conduct A/B testing • Develop TOFU, MOFU, and BOFU campaigns focused on pipeline growth and customer acquisition • Implement testing frameworks for ad copy, landing pages, audiences, and match types • Drive value-based bidding, audience-first approaches, retargeting, and audience segmentation • Maintain campaign hygiene, naming conventions, and tracking governance • Track and analyze CTR, CVR, CPL, and Cost Per Solutioning Dollar • Use Google Analytics 4, Adobe Analytics, and Tableau for actionable insights and reporting • Partner with Analytics and Data teams on ROI, pipeline contribution, and attribution • Collaborate cross-functionally with marketing, product, lifecycle, growth, finance, RevOps, sales, and regional teams • Develop global campaign playbooks and best practices • Partner with Google and Microsoft platform representatives • Drive QA, documentation, and performance review cadences • Monitor search algorithm changes, trends, and emerging technologies

🎯 Requirements

• 8+ years of experience in SEM or performance marketing • Proven success driving measurable growth and ROI • Experience managing multi-million-dollar budgets • Strong expertise managing large-scale, multi-region paid search programs using Google Ads and Microsoft Advertising • Experience optimizing B2B SaaS pipelines with full-funnel visibility from lead to closed-won • Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking workflows • Comfortable with bid modeling, forecasting, and performance attribution • Exceptional leadership, communication, and stakeholder management skills • Advanced knowledge of keyword strategies, bid management, and remarketing techniques • Knowledge of Enhanced Conversions for Leads and first-party data integration • Expertise in Google Ads, Microsoft Advertising, SEMrush, Adobe Analytics, Google Analytics 4, SA360, and CM360 • Strong understanding of funnel-based campaign structures and audience segmentation • Bachelor’s degree in Marketing, Business, Economics, Data Analytics, or a related field • Google Ads and Microsoft Advertising certifications are preferred • Preferred: experience building global SEM frameworks, multi-touch attribution, MMM, incrementality testing, AI-driven ad copy or creative automation, SEO/SEM alignment, platform partner relationships, and Mandarin or Cantonese

🏖️ Benefits

• People-first company culture • Equal Employment Opportunity • Privacy protections under SolarWinds’ Applicant Privacy Notice