Marketing Technologies Director

🔥 21 hours ago

🏄 California – Remote

🏄 California – Remote

💵 $226.2k - $339.4k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Sony Interactive Entertainment

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

🎮 Gaming

🔧 Hardware

📡 Telecommunications

Gaming • Hardware • Telecommunications

Sony Interactive Entertainment is a prominent division of Sony Corporation responsible for the PlayStation brand and family of products and services. It designs, produces, and sells hardware and software for gaming consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR2. Sony Interactive Entertainment also offers a range of digital services including PlayStation Plus, an online subscription service that provides access to a vast library of games and exclusive content. The company is heavily involved in the development and publishing of video games, offering popular titles like Horizon Forbidden West and Gran Turismo 7. Additionally, it supports indie game developers and hosts live competitive gaming events, contributing significantly to the gaming industry's ecosystem.

📋 Description

• Lead multidisciplinary teams responsible for marketing technology engineering, product management, and UX • Own end-to-end delivery and operation of global marketing platforms from discovery and architecture through launch, adoption, reliability, and continuous improvement • Set architecture for marketing platforms, APIs, data pipelines, audience services, orchestration, and activation integrations • Define the marketing technology product vision and prioritize a multi-year roadmap • Establish engineering standards for security, privacy, reliability, observability, scalability, and technical debt management • Lead product discovery and UX research with global marketing teams • Evaluate build, buy, and partner options and ensure third-party platform integration • Lead measurement and experimentation, including test design, measurement frameworks, and platform capabilities • Lead audience activation and marketing data teams responsible for identity, segmentation, consent-aware audience management, data quality, governance, and activation readiness • Connect audience, measurement, and activation capabilities across marketing channels • Partner with Data Science and Analytics leaders on experimentation, causal measurement, predictive models, and decision support • Assess and scale AI and automation use cases • Serve as technical and strategic partner to marketing, data science, and business analytics leaders • Align teams around architecture, product vision, roadmap, and investment priorities • Lead transformation initiatives and manage execution, dependencies, adoption, and measurable outcomes • Partner with marketing leaders to redesign workflows, processes, decision rights, and operating models • Balance global standards with local and product-level flexibility • Define success measures and post-launch KPI tracking

🎯 Requirements

• Bachelor's degree in software engineering, computer science, data engineering, or a related technical field; equivalent practical experience is acceptable • 12+ years of experience across software or data engineering, technical product management, and marketing technology, including leadership of global teams • Direct software or data engineering experience and a record of leading engineering teams that built and operated production marketing technology systems • Demonstrated success building, launching, and operating enterprise SaaS products or internal platforms • Technical depth in cloud architecture, APIs, systems integration, data pipelines, identity and audience systems, security, privacy, reliability, and scalability • Experience leading multidisciplinary organizations spanning engineering, product management, UX, measurement and experimentation, analytics or data science, and audience activation • Strong command of experimentation methods, marketing measurement, analytics, and the use of data to improve product and marketing decisions • Experience with AI-powered products, machine learning platforms, or automation in production environments • Experience owning multi-year technology and product roadmaps and making investment, architecture, and build-versus-buy decisions • Ability to influence senior leaders, communicate technical tradeoffs clearly, and lead transformation across teams and regions

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Matching 401(k) • Paid time off • Wellness program • Employee discounts for Sony products • May be eligible for a bonus package