Senior Manager, Games Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $167.2k - $301k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Sony Interactive Entertainment

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

🎮 Gaming

🔧 Hardware

📡 Telecommunications

Gaming • Hardware • Telecommunications

Sony Interactive Entertainment is a prominent division of Sony Corporation responsible for the PlayStation brand and family of products and services. It designs, produces, and sells hardware and software for gaming consoles such as the PlayStation 5, PlayStation 4, and PlayStation VR2. Sony Interactive Entertainment also offers a range of digital services including PlayStation Plus, an online subscription service that provides access to a vast library of games and exclusive content. The company is heavily involved in the development and publishing of video games, offering popular titles like Horizon Forbidden West and Gran Turismo 7. Additionally, it supports indie game developers and hosts live competitive gaming events, contributing significantly to the gaming industry's ecosystem.

📋 Description

• Lead marketing for game titles • Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations • Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics • Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics • Drive holistic franchise management, marketing revenue opportunities outside of game launches • Manage annual title marketing budgets • Partner with studio leadership to deliver on overall business goals for each game

🎯 Requirements

• 10+ years of video game product marketing experience, with a focus on live services and AAA game marketing • Marketing degree or equivalent – Master’s Degree is preferred. • Live services experience, can include products with continuous revenue models and constantly updated content offerings • Expertise in assessing and building new business models with players in mind • Ability to make data driven marketing decisions • Excellent verbal and written communication skills • Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers • Ability to think strategically and execute tactically, and a persistent attention to detail • Ability to adapt to a quickly in a dynamic, changing, fast-paced environment • Proven expertise in the planning, execution and leadership of business plans • Bi-lingual fluency in English and Japanese

🏖️ Benefits

• medical • dental • vision • matching 401(k) • paid time off • wellness program • coveted employee discounts for Sony products • bonus package